Araya was a fashion concept brand conceived by management at True Shopping.
The Araya brand’s defined mission was to provide “everywear for everyone”.
Unique Value Proposition
The Araya brand’s stated values were simplicity, flexibility, contemporariness, and functionality.
The Project - Scope of Work
Management at True Shopping commissioned Vimi to deliver concept designs for the UX and UI of the Araya ecommerce website.