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Araya

Client

Araya

Services

Year

2022

Introduction

Araya

Araya was a fashion concept brand conceived by management at True Shopping.

Target audiences

The Araya brand’s defined mission was to provide “everywear for everyone”.

Unique Value Proposition

The Araya brand’s stated values were simplicity, flexibility, contemporariness, and functionality.

The Project - Scope of Work

Management at True Shopping commissioned Vimi to deliver concept designs for the UX and UI of the Araya ecommerce website.

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