Osotspa
- UX UI Design
Introduction
Osotspa Public Company Limited is one of Thailand’s oldest and largest consumer products companies, with more than 130 years of operating history. With offices worldwide, Osotspa exports its drinks globally while remaining rooted in its Thai heritage. The company went public in 2018, boosting the founding family’s net worth to over U$3BN, and cementing Osotspa’s legacy for years to come.
Target Audiences
The audience for VIMI’s assigned projects with Osotspa is the company’s field sales organisation — the agents responsible for visiting retail outlets across Thailand to take orders, manage stock replenishments, and maintain merchandising standards. These users work on mobile devices, under time pressure, and across a large and geographically dispersed account base.
Unique Value Proposition
For a field sales organisation operating at national scale, the productivity and accuracy of every in-store visit is a direct driver of revenue. A sales enablement tool that reduces time spent on order entry, improves data quality, and makes stock replenishment decisions faster compounds into meaningful commercial gains across thousands of daily visits. VIMI’s role was designing a tool field agents actually use, without requiring extended training or support.
The Project — Scope of Work
Osotspa engaged VIMI to deliver the UX and UI for a mobile field sales enablement application used by the company’s sales agents to collect and manage customer orders and stock replenishments. VIMI’s scope has covered interface design for the core order-taking, stock management, and reporting flows, aligned to Osotspa’s operational requirements and brand standards.
The Outcome
Osotspa’s in-house development team are continuously improving their sales tools to enhance the productivity of their sales teams, and approach VIMI regularly for designs for new features and enhancements.
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