True Premium was an ecommerce concept brand conceived by management at True Shopping.
True Premium’s target audience are a subset of True Shopping’s customers looking to buy premium fashion, cosmetics, gadgets, and sports brands at outlet discount prices.
Unique Value Proposition
True Premium’s brand mission was to provide an online premium outlet shopping experience.
The Project - Scope of Work
Management at True Shopping commissioned Vimi to deliver concept designs for the UX and UI of the True Premium ecommerce website.