CEO - Why Invest in User Experience?

A 2025 IDC study found 70 % of APAC organizations expect agentic AI to disrupt business models within the next 18 months, yet firms struggle to translate this momentum into user‑friendly applications, even though studies have shown that:

88 % of users are less likely to return after a poor experience, and 32 % of customers will abandon a brand after just one bad interaction.
Every US $1 invested in UX delivered US $100 in return (an ROI of 9,900%)
Well‑designed interfaces can raise conversion rates by 200%, while superior UX lifts them by 400%.

CTO - Scale Your Design with Proven UX/UI on Demand

At VIMI, we know projects live and die by numbers, and we have a 15-year proven track record of designs that deliver ROI while accelerating time-to-market. Best of all, you’ll be reducing expenses significantly:

 Junior (1-3 yrs)Senior (4-6 yrs)
In-house Designer (Monthly)$3,830$5,440
Vimi Outsourced Designer (Monthly)$1,950$2,560
Your Savings (Percent)49%53%

Flexible Delivery to Fit Your Needs

CFO - Choose an Engagement that Fits Your Budget

When you choose us as your design provider, you have the option to hire us for project work, or on an ongoing retainer basis. In both models we supply a brief template and capability checklist to help you articulate your goals and align internal stakeholders. A well‑defined brief avoids miscommunication and wasted spend.

Fixed‑Scope Projects

Ideal when you have a clear brief and need certainty on budget and schedule. We prepare a detailed scope‑of‑work and provide a fixed cost. This model suits upgrades of existing platforms, discrete UX research engagements or defined UI deliverables (e.g. “Give me 3 options for this screen in our app”).

Retainer Partnership

Recommended for exploratory or long‑term initiatives where requirements may evolve. You secure an agreed number of designer days each month, giving you flexibility to explore alternative flows, iterate on prototypes or conduct additional research without renegotiating contracts (e.g. “Be the design resource for our desktop product-owner”).

Proven Design Delivery Since 2010

Why us?

Our team has a proven record for designing successful websites and applications for globally recognized brands, corporations and NGOs . Our experience across a variety of sectors, gives us a nuanced understanding of stakeholder needs and expectations.

Designed for Decisions

Our delivery ensures senior leaders see tangible returns and focuses on executive priorities:
  • Risk management
  • Lifecycle costs
  • Time‑to‑value
  • Regulatory clarity

Data‑Driven Execution

Our designs are grounded in evidence, not guesswork. We use analytics, heatmaps and user tests to validate decisions and iteratively improve.

Transparent Communication

We commit to communication, dedication and excellence. You will receive regular progress updates, have access to all artefacts and participate in decision points.

How VIMI Delivers

Our UX UI Services

Our core capability is providing UX/UI design as a managed service. Think of us as your outsourced design department, staffed by veterans who understand your sector and speak the language of engineers and financiers alike. You can engage us for a defined project or retain us as an ongoing partner.

UX Research & Strategy

Stakeholder & Persona Analysis

We identify your user groups, document their goals and motivations, and map their journey through your value proposition. The outcome: design decisions grounded in real behaviours rather than assumptions. Work with us to learn:

  • Who are your stakeholders?
  • What are their representative personas?
  • What are their goals and motivations in relation to your UVP?

Process & User‑Flow Mapping

We translate complex operational processes into clear user flows and documentation. This clarity is essential when projects involve 20 – 30 decision‑makers and cross‑border compliance.

UX Implementation

Wireframes & Interaction Design

We create schematic wireframes for every screen and state of your application, while applying insights from behavioural science to engage and encourage users to complete tasks.

User Testing

We run moderated tests with representative users to validate assumptions and reduce time for implementing fixes.

UI Design & Systems

Visual Design & Prototyping

Our team designs polished interfaces that reinforce your brand and comply with the latest best practices and compliance requirements for your selected platforms – iOS, Android, web, kiosk, etc.

Design Systems & Handover

We build scalable UI libraries and documentation that streamline development. This reduces downstream rework and ensures consistent experiences across every touchpoint.

UX Writing & Content

Microcopy and Interface Language

We deliver precise interface microcopy that reduces support tickets, shortens onboarding, and lowers the risk of costly user errors in regulated or high-stakes workflows.

Onboarding and Tutorial Copy

We help new users reach core workflows through structured first-use guidance that shortens time-to-value, reduces drop-off during activation, and reduces the need for support and training sessions.

"...Good design looks cool, but GREAT design uses psychology to make us behave in predictable patterns..."

Mike Darnell, Managing Director. Schedule a Call

How Does It Work?

Proven Processes and Timelines

We follow a structured delivery workflow refined over 15 years. Each phase is designed to maximise ROI and minimise risk:

Introduction, Planning and Outline
Setting Up
UX / UI Design
UX / UI Project Handover

Introduction, Planning and Outline

We meet to understand your objectives, constraints and benchmarks for success. You receive a discovery summary, proposed team structure and a clear timeline.

Goals
  • Understand your business and design objectives
  • Identify current situation and the benchmarks for success
  • Clarify what results will make a meaningful impact for your organization
  • Establish initial rapport and buy-in with your stakeholders
  • Introduce our team & working methodology
Deliverables
  • Discovery summary brief
  • Plan summary & schedule for your UX / UI project
  • Proposal
Time
  • Within 2 weeks of receiving your brief

Setting Up

After your requirements are clarified and agreed, and contracting and payments are sorted, we’ll set up the shared accounts and repositories necessary to support your project.

Goals
  • Create the shared working environment: drive folders, Smart Task project, Figma account, etc
  • Introduce stakeholders to the project’s agreed governance and work processes
  • Collate briefing materials and artefacts in the shared project repository
  •  
Deliverables
  • Shared drive folder containing all existing project artefacts
  • User accounts as needed
  • Shared project on the agreed project management tool
Time
  • 1 – 2 days

UX / UI Design

Once you approve the work plan, and our team has access to your materials, we’ll start working on your project. We use weekly sprints for review and task assignment. If your project has a steering committee that approves works, we’d like to meet them once every two weeks for catch-up and approvals.

Goals
  • Designers create and develop project artefacts matching the brief, agreed SOW, and process
  • Steering committee engagement and approvals
  • Full project transparency and visibility for your team at all times
Deliverables

Depending on the scope of work this may include:

  • Choice architecture
  • Process diagrams
  • Personas empathy maps
  • User stories
  • Visual designs
  • User interface design for iOS / Android / Desktop / Kiosk / Etc.
  • Design process documentation
Time
  • As agreed during the project estimation

UX / UI Project Handover

When it’s time to handover the project to your team, we’re happy to offer training and documentation as needed. Alternatively, you can retain us as your UX / UI partner.

Goals

Enable smooth delivery and handover of design artefacts and project materials to your team(s).

Deliverables

Depending on the scope of work this may include:

  • Project documentation & change logs
  • Training session
Time
  • 2-5 days – Depending on the project’s scope

Your UX UI Delivery Team

Who’s In Your UX/UI Project Team?

One of our managing partners will head your project team & will guarantee you get the great UX & UI you need. Depending on the scope-of-work in your brief, your delivery team may include any, or all, of the following:

Project Manager

The team’s work will be coordinated by one of our Project Managers. They’ll lead your project and serve as your primary point of contact. They’re responsible to:

  • Ensure your project proceeds according to the agreed brief.
  • Keeping you informed of progress
  • Getting stakeholders’ sign-offs as needed.

Typically, our project managers will check in with you for a formal meeting once a week, and will manage day-to-day communication via email and chat.

UX and UI Designers

Our design team has years of experience working on projects that have generated millions of dollars in revenue, and, in the case of apps, reached millions of downloads. We’ll ensure your project is easy-to-use, compliant with design best practices, and promotes your company image as a credible and professional provider. Our team includes:

  • Behavioral designers
  • User experience designers
  • User interface designers
  • Graphic designers
  • Information architects
  • UX writers
  • Copywriters

Managing Partner

For design projects, we allocate one of our managing partners to chair your project team to provide overview, guidance and supervision. We not only guarantee you’ll get your deliverables as agreed, but also commit to go the extra mile to support your business via our network and partners.

We commit to build scalable and consistent UX/UI systems, so your product becomes easier to use, more engaging, and more effective at achieving business goals.

FAQ

You Have Questions? We Have Answers!

How is VIMI's UX/UI service different from hiring an in-house designer?

VIMI’s UX/UI service gives you senior-level design capability without the fixed cost, recruitment time, or retention risk of a full-time hire. You can expect to reduce designer costs by 49–53%, while gaining access to a multi-disciplinary team that includes UX researchers, interaction designers, visual designers, and UX writers. The service scales up or down month-to-month in line with your project pipeline.

During discovery we’ll define agreed benchmarks for improvement (e.g. conversion rate, task completion rate, time-on-task, etc.) Improvement will be measured in comparison to existing baselines measured by heatmapping and engagement tracking tools.

Our designers work primarily in Figma and deliver production-ready specifications for iOS, Android, web, and kiosk platforms. If your team uses a specific tool or has existing design files, we adapt to your environment rather than require migration.

Yes. Most of our engagements extend existing assets rather than replace them. We audit what you have at the start of the project, identify gaps or inconsistencies, and work within your constraints. Where we recommend changes, we document the commercial rationale and implementation cost so your team can decide.

Your project is chaired by one of VIMI’s managing partners and coordinated day-to-day by a dedicated project manager. Depending on scope, your delivery team may include UX researchers, interaction designers, visual designers, UX writers, and information architects. Weekly check-ins are standard; monthly strategic reviews include a managing partner.

We offer post-handover support on a retainer basis for teams that need ongoing design capacity, user testing during rollout, or iteration based on live-usage data.

15 Years of Design for Decisions

Our Story

VIMI supports B2B organizations with pragmatic, proven design, brand and marketing services informed by decision-maker psychology and extensive execution experience.

Established in Bangkok in 2010 by digital industry veterans, Virode Imtarnasan and Mike Darnell, VIMI has delivered hundreds of engagements across Thailand and global markets.

Our Customers Say

“…Vimi’s team collaborates effectively with our in-house team to deliver & enhance our core platforms & apps. We are seeing quantifiable ROI across the board…”

Eddie Lui
Managing Director, Rabbit Rewards

“…This is the first time I’m dealing with a partner whose work I can accept immediately. Vimi knows UX very well…”

Gerald Lim
Assistant VP Digital & Innovation, Central Food Retail Group

“…Working with Vimi’s outsourced designers was instrumental in our delivery of timely solutions to our clients. Working on complex multinational projects demands getting access to top designers on very short notice – Vimi came through every time…”

Jon De-Potter
Managing Principal, Capco.com

“…As a seasoned E-Commerce director I’ve worked with many teams over the years. Vimi stood out with their results oriented approach, good governance, & strict adherence to deadlines. I look forward to working with them again…”

Edward Morales
Business Director – ECommerce, Minor Corp

“…When it comes to speed you guys are on top of it, because that was done very quickly. We were really happy with that. An excellent example of how a company should treat a client in terms of responsiveness and addressing the points that we shared in a very professional manner…”

Kun Jiang
CEO, Biomark Ltd.

“…We have nothing but great things to say about Vimi & their service…Their method of working assisted us greatly in defining our needs & their work has been very good value for money. Deadlines were met…”

Andreas Franz
Operation Manager, I.L.S. Co., Ltd. (Integrated Logistics Services)

“…We get around 3 calls a day from people who have seen our website one way or the other…”

Gavin Vongkusolkit
Managing Director, Heritage Estates Co., Ltd.

“…Trustdock is a leader in digital identity verification.
Vimi has proven to be a reliable & valued partner that delivers on time & on spec. Vimi goes the extra mile looking for ways to support our business, so naturally we’re happy to recommend them as a service provider…”

Jeff Bates
Global Markets Lead, Trustdock

“…The experience of working with Vimi on the development of my executive leadership coaching website was exceptional, marked by professionalism, creativity, and a deep understanding of the client’s vision…”

Hugh Van Es
Hughvanes.com

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