Session Recordings & Heatmaps: Following in Our Visitor’s Footsteps

Session Recordings & Heatmaps. As follow the best UI/UX practices while designing our website, it appears that our new planned interface is the most……


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Our Best UX and UI Practices for 2020

UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!


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COVID19 Relief Fund for B2B Businesses

Need help marketing your company due to COVID19? We're offering a relief package of 250 VERIFIED LEAD EMAILS to support your digital business development…


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User Experience, Behavioral Design and the Zeigarnik Effect

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major…


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Behavioral Design, UX and Completion Bias

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it…


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For Memorable B2B Marketing Leverage Serial Position Effect

It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory?


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Behavioral Design, Viruses & the Fundamental Attribution Error

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them,…


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B2B Lead Generation, Negotiation, & The Elaboration Likelihood Model

The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes…


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Virality, Observational learning & Mimicry – A Behavioral Design perspective

If we’ve learned anything from Corona virus, it’s just how effective virality can be, but thankfully it can be applied positively as well,


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