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A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to re...

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your web...

Cognitive biases are unconscious patterns of thought that can lead individuals to make irrational decisions or judgments. These biases are based on mental shortcuts that our brains...

In today’s digital age, website design and digital marketing play a crucial role in the success of any business. The design of a website or marketing materials can have a sig...

The B2B Marketing Excellence podcast, was held on Feb 24th, 2023, with Mike Darnell and Thomas Goldsmith as hosts. The topic of discussion was B2B Digital Marketing in Times of Tur...

In previous posts, we already introduced one of the most popular psychological memory models – Atkinson and Shiffrin’s model of memory (1968), also known as “the Multi-Store ...

If there’s one constant at the intersection of design, technology and marketing, it’s how quickly practitioners in these disciplines can reach a misunderstanding whenever the...

The topic for this post is Conceptual Knowledge, and more specifically, why and how our brain classifies and stores it. The question of how we go about defining categories, has bee...

Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant applica...