Latest news in digital.

B2B Brand Design as Risk Reduction in Regulated Industries

Behavioural Design in B2B Applications: UX UI Design Beyond Look and Feel

UX UI Design Decisions That Reduce Implementation Risk in Enterprise Software

Pricing Power From Brand: Connecting B2B Brand Design to Margin

Brand Architecture for Growing B2B Companies: A B2B Brand Design Decision Boards Should own

Why Logo Refreshes Often Destroy Brand Value in B2B Brand Design

Why Your Sales Cycle Is Lengthening, and What B2B Digital Marketing Can Actually Do About It

What Thought Leadership Actually Sells in B2B Digital Marketing

Industrial-Sector B2B Website Design Where Spec Sheets, Compliance, and Lead Generation Have to Coexist

The 95-5 Rule and What It Quietly Changes About B2B Digital Marketing Budgets

Why Most B2B Website Design Underperforms, According to Twenty Years of Research

Mobile-First B2B Website Design for the Buyer Researching You from a Job Site

Why B2B Brand Design Matters More When You Sell on Trust

B2B Digital Marketing Without the Buzzwords: A Pipeline-First Framework Your CFO Will Read

What CFOs want from marketing is not awareness. It is named accounts, qualified inquiries, and predictable conversion economics. There is a translation problem at the heart of most

B2B Website Design ROI: The Metrics Boards Actually Want to See

Move B2B website design from creative debate to commercial review. The three-metric KPI framework that CFOs and CMOs can defend together at the next budget meeting.

The 95-5 Rule and What It Quietly Changes About B2B Digital Marketing Budgets

Ehrenberg-Bass research has rewired how B2B digital marketing budgets should be allocated. The 95-5 rule explained, for CFOs and CMOs.

Your B2B Website Design Vs. Procurement's 0.05-Second Verdict

Carleton, Stanford, & Forrester research on B2B website design & the 50-millisecond credibility verdict that decides if procurement keeps reading.

Behavioural Design in B2B Applications: UX UI Design Beyond Look and Feel

How behavioural research informs UX UI design for B2B applications, with the specific decisions that improve adoption, accuracy, and operational risk in production.

Leveraging Buyer Psychology for B2B Marketing Success

Unlock the power of psychology in B2B marketing. Learn how to tailor strategies for different buyer types, build trust, create urgency, and leverage emotional appeals for marketing success.

The AI Revolution in Customer Experience - A Charitable Christmas Case Study

The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.

Persuasion Psychology in B2B Marketing - A Digital Agency's Perspective

The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.

Familiarity Bias in B2B Marketing - As Used by a Digital Agency

The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.

Availability Bias for B2B Marketing - A Digital Agency’s perspective

Availability Bias is a psychological concept referring to our tendency, when making decisions, to rely most heavily on information that’s readily available to us - Typically information that’s recent and memorable. 

Faces, Brains and B2B Marketing - A Digital Agency's Perspective

Faces play a central role in human cognition and culture. We see faces everywhere - even in inanimate objects - They captivate us and capture our gaze almost against our will.

Your website design must answer these 3 questions, according to a Digital Agency

Navigating your website should be a walk in the park, because if it isn’t, the likelihood you’ll ever achieve your goal of using your website to generate leads and sales becomes vanishingly small.

Habit Formation and Customer Loyalty in B2B Marketing

Habit Formation refers to the psychological process through which repetitive behaviors become automatic responses to specific cues or triggers. In the context of B2B marketing and sales, understanding habit formation can be a powerful tool for driving customer engagement and loyalty.

Choice Architecture: Designing Better Customer Decisions in B2B Marketing

Through understanding and applying Choice Architecture, B2B marketers design experiences that nudge customers to make decisions that are better aligned with their own needs and company objectives, fostering successful business relationships in the process.

B2B Marketing Excellence: Harnessing the Power of AI for Content Creation

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your website design for the B2B market. Join your hosts, Mike and Thomas Chanin, as they guide you through this journey.

Enhancing B2B Digital Marketing Using the Reciprocity Principle: A Practical Guide

A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to respond positively to others who have provided them with something of value first

B2B Marketing Excellence: Optimizing Your Website Design for the B2B Market

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your website design for the B2B market. Join your hosts, Mike and Thomas Chanin, as they guide you through this journey.

Want Better Digital Marketing? Leverage These 3 Cognitive Biases!

Cognitive biases are unconscious patterns of thought that can lead individuals to make irrational decisions or judgments.

How Psychophysics Informs Effective Website Design

B2B Marketing Excellence Podcast - Episode #1

The B2B Marketing Excellence podcast, was held on Feb 24th, 2023, with Mike Darnell and Thomas Goldsmith as hosts. The topic of discussion was B2B Digital Marketing in Times of Turbulence, and the podcast was based on pre-submitted questions. A 60-second video was shown at the beginning of the podcast to introduce Vimi, a digital agency that focuses on Consulting, Design and Development for Branding websites, apps, and Digital Marketing. We have been around since 2010 and have worked with over 250 client organizations.

Memory, Persuasion, and B2B Marketing

Memory, Persuasion, and B2B Marketing – How to market memorably

The Ultimate B2B Digital Marketing Campaign Template

Enhancing Your Digital Footprint: The Advantage of Bangkok Web Design

Categorization, Archetypes & Exemplars — How Our Brain Processes Knowledge

The topic for this post is Conceptual Knowledge, and more specifically, why and how our brain classifies and stores it. The question of how we go about defining categories, has been a key area of study for Cognitive Psychology, for the past 50 years or so.

Predictive Eye-Tracking to Measure Internet Content and Design Effectiveness

Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant application that does just that. We’ve started using this tool to validate designs for our clients, and we’re so impressed with the results, we’d like to share with you how this technology works, why you should include it in your website development strategy, and how you can best maximize the benefits it offers.

How to Make Memorable B2B Content Marketing

B2B marketers know that when communicating with customers, it’s important that written copy makes a lasting impact. This article covers some ways you can adjust your B2B marketing content to ensure it appeals to your audience and sticks in their memory.

Beehave & VIMI: Branding a B2B Digitalization Solution

Beehave has been giving expert assistance with business process automation for many industries and is proud to debut its own new website design created in collaboration with Vimi. Customers can now learn more about Beehave’s tailor-made digital transformation services via its beautiful redesigned online home.

Utilizing Scarcity Effectively in B2B Marketing - A How To Guide

Scarcity, the idea that access to a given resource is limited thereby driving up that resource’s value, is one of the most basic and proven marketing strategies available. Today we will talk about what scarcity is, how it works and how it can effectively be put into practice in B2B marketing.

Why & How Japan Supports Untapped Potential in Thailand’s Startup Ecosystem

The keynote speaker at Proseed’s monthly event on Thursday the 18th of March, will be former Japanese Ambassador to Thailand, Mr. Shiro Sadoshima, who will be sharing his insights on Why and how Japan supports untapped potential in Thailand’s Startup ecosystem.

360° Virtual Tours for Industry

Now that in-person interactions are limited and communications have shifted online, how can you present your business in an engaging way?

Don't miss our B2B email marketing workshop!

When it comes to B2B marketing, emails are hard to beat for reliability and effect. Even with the wide range of messenger and chat apps available for mobiles and desktops, email is still the most effective tool for reaching target audiences directly, and at scale.

Localized B2B email marketing = better ROI

When it comes to B2B marketing, emails are hard to beat for reliability and effect. Even with the wide range of messenger and chat apps available for mobiles and desktops, email is still the most effective tool for reaching target audiences directly, and at scale.

How to launch your business in Thailand - The IT angle

Whether you are setting up a completely new business in Thailand, or just launching a new branch, the way you structure your company's IT

Digital Transformation with a Branded Products Powerhouse - The LRP Essentials Thailand Case Study

Digital Transformation Thailand, Branded products make your brand uniquely personable, A case study on one of the very best in this industry, LR Paris

Want leads faster? Build a faster website!

Building a faster website, or improving the speed of your current site, will get you more leads and improve user's experience of your brand

UX and UI Session Recordings & Heatmaps: Following in Our Visitor’s Footsteps

Session Recordings & Heatmaps. As follows the best UX and UI practices while designing our website, it appears that our new planned interface is the most favorable.

Our Best UX and UI Practices for 2020

UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company

COVID19 Relief Fund for B2B Businesses

Need help marketing your company due to COVID19? We're offering a relief package of 250 VERIFIED LEAD EMAILS to support your digital business development efforts

User Experience, Behavioral Design and the Zeigarnik Effect

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this regard and so phenomenon like the Zeigarnik Effect are of particular interest to us.

Behavioral Design, UX and Completion Bias

Completion Bias - our satisfaction with tasks we've completed - is a strong behavioral design cue for good UX, but it can lead to addictive usage patterns

For Memorable B2B Marketing Leverage Serial Position Effect

Leveraging the Serial Position Effect gives B2B marketers the edge they need to close deals. Call Vimi and increase your B2B Marketing

Behavioral Design, Viruses & the Fundamental Attribution Error

The Fundamental Attribution Error. The bad news is that there is however an affliction we’re all far more susceptible to, and much more likely to develop.

B2B Lead Generation, Negotiation, & The Elaboration Likelihood Model

What can behavioral design learn from the Elaboration Likelihood Model to support B2B lead generation and marketing? Quite a lot it seems...

Bangkok Based Vimi Sets an Industry Benchmark for Web Design at GoodFirms, by Providing Value Beyond Brief Scope

Virality, Observational learning & Mimicry – A Behavioral Design perspective

Behavioral Design Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, why we can’t put our phones down.

A Behavioural Design view of Chinese New Year, Reciprocity, and how you can use it for B2B marketing

Behavioural Design for Chinese New Year – Reciprocity bias, & how you can leverage it to sell more. Vimi.Co Responsive Wed designs can help you

B2B Marketing using Door in the Face Technique

DITF is a compliance methodology empirically proven to get people to do what you want. It's effective for B2B marketing as well.

Good app UX design, phone addiction & completion bias – are they related?

Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, and are central to why we can’t put our phones down.

3 Old-School Marketing Hacks for Digital Marketing Success

With over 1.3 billion visitors to Facebook every day, it's key you get your Digital Marketing right. Old-school marketing has the answers.

B2B Lead Generation - Marketing Survey Assessment

Marketing Survey Receive your free copy of our B2B LEAD GENERATION ASSESSMENT SURVEY benchmark your current marketing efforts

4 Amazing Facts about Video Marketing

Video Marketing, It’s predicted that 75% of mobile information will be communicated through video within the next couple of years. See how you can leverage this.

An ASEAN Guide to B2B Facebook for B2B Marketers

Social media is excellent for B2B marketing. Google Ads, Twitter, and LinkedIn play an essential role in digital marketing, it’s Facebook for B2B that delivers

Fueling Brand Success with Online Marketing – The Ecocamel Case Study

The most commonly touted but least leveraged advantages online marketing offers over “traditional” marketing is the ability to hyper-target a unique niche

5 Reasons Video Helps You Sell More

Including video in your marketing strategy is becoming more important than ever. With all the content we’re fed on a daily basis, it’s video that’s taking the crown.

Remarketing – A Practical Guide From Pixel to Purchase

Remarketing is a digital marketing tactic that leverages browser technology to mark users who visit our website so that later they can identified, and their behavior tracked:

In Apac Your Customers are Already on Mobile Ecommerce

Mobile Ecommerce Customers Research explores how Asian Pacific companies are working to engage online consumers, across a variety of touch-points.

Mobile Now Accounts for Over Half the Video Viewed in APAC

Mobile video views in the Asian-Pacific region witnessed strong growth throughout 2016, with mobile media views crossing the 50% threshold.

Remarketing for Adwords & Facebook Explained

Adwords Remarketing is one of those cool online opportunities that gives SMEs an opportunity to level the playing field and compete with large corporations

How Does Google AdWords Price Your Ads?

Google AdWords is quite plainly, the most effective and popular advertising platform ever created. We study how their ads are priced for users.

Vimi Founder Interview – Frederic Bortoloni of Eighty8capital.com

Vimi Interview with Frederic Bortoloni“We started from a small office with one computer, over 12 years, we built together with a $50,000,000 business. At that point, I decided I had enough.”

Founder Interview – Amit Sachdev is Ridesharing To a Hip-Hop Groove on Guam

A Founder interview with Amit Sachdev, founder and CEO of Strollguam.com, to learn from him how this first year at the helm of Guam's pioneering ride-sharing app

B2B content marketing – The challenges

Smart B2B companies outsource their B2B Content Marketing and web development?because they want to focus on their core business!

B2B website design – Adding new features to your site

When adding features and designing your B2B website design it's important to remember that what sets the web apart from all mediums that precede it is its fluidity

B2B email marketing ethics

While we’ve covered some pragmatic tips for B2B email marketing before, this post is dedicated to legal and ethical aspects of this marketing tactic.

B2B Newsletters & Email Marketing – Do’s & Dont’s for lead generation

B2B Newsletters for lead generation, still very much at the core of any serious digital marketing effort in 2020

How are Big Data & AI reshaping ecommerce?

AI optimized eCommerce using Big Data to analyse customer trends and methods

How long does website development or app design take?

Important factors to help you a time quote an app project. Learn how long it takes Website Development or App Design.

B2B digital marketing via SEO

As more and more B2B companies look at digital marketing for their lead generation, we’re seeing a growing interest regarding how content and SEO (search engine optimization) interplay.

B2B Website design – Fast Beats Perfect – Case study

A Quality B2B Website Design its often the best choice for an entrepreneur to choose to start a new from scratch. Read Our Case Study To Find Out Why

To make app development effective, start user testing early

App Development the earlier testing begins, the earlier we’re able to identify features users find superfluous, annoying, or just plain incomprehensible, and can address them.

Ecommerce website success in the Amazon age hinges on telling your unique story

An ecommerce website that tells its story memorably will succeed, one that doesn’t is doomed to fail, especially as the inescapable powers of consolidation continue to play in favor of the giants.

B2B website UX design for niche markets

Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias and are central to why we can’t put our phones down.

B2B Website design for a B2B business in prelaunch

B2B websites are designed for credibility which is the greatest challenge we face with so many projects when designing websites for B2B Businesses

B2B lead generation case study – website design for a hospitality music provider

This interview with Reggie Collen, Head of Operations and Business Development at BMAsia in Thailand we look at the case study for the companies new B"B website

B2B website design – HR company case study

A very Helpful case study in building a B2B website design for a Human Resources company that is effective and successful.

How to hire a B2B website design agency

Finding the right website design agency for your B2B company is a critical decision – It’s not just your website you’re putting in their hands, but a large portion of the responsibility for the marketing and operations of your business.

Is UX overlooked in favor of UI during website & app design?

UX and UI design are GOOD when it demonstrably serves the goal in a way that exceeds the benchmark, and it’s NOT GOOD, when it performs under the benchmark.

B2B digital marketing with video

Those of us who enjoy writing enjoy blogging, and if you’re blogging is part of your B2B digital marketing efforts, you should read on!

B2B digital marketing case study – Locatel Asia

A digital marketing case study with Olivier Gippet, Vice President of International Development at Locatel, a leading provider of IT and interactive solutions

Ecommerce web design for Cafecaps Thailand

Interview with Maxime de Vaulchier from Cafecaps Thailand on the importance of e-commerce web design and brick and mortar stores.

B2B website design vs. the Halo effect

When users first see a B2B website are susceptible to The Halo Effect – A cognitive bias in which people make an overall judgment based on just one trait

Google’s Hummingbird a web designer’s perspective

Google New Year’s Resolutions – As a web designer, they’re one of my favorite things because they’re a chance to reboot thinking and remember I could be doing better.

Wanna Win Ecommerce in Southeast Asia? Get Your Mobile Website Up To Scratch!

Everywhere you go in Southeast Asia, you see it – noses stuck in smartphones. From urban centers to mist-shrouded jungle villages. Ecommerce is mobile here

What the hell is the internet anyway?

A presentation made for the Rotary Club of Bangkok (RCB) on the history of the internet. Vimi,co B2B Digital Marketing Company

Ecommerce in Thailand - Cash-on-Delivery is key

Cash on delivery is really popular in Thailand - To win customers, make sure you provide this option on your Ecommerce platform

To Win Ecommerce in Thailand Master Line & Facebook

In Thailand a lot of Ecommerce activity is run via social media, with Facebook, Instagram and Line being primary channels

Canned Responses help with Optimize Your Email Workflow

Those of you who've already migrated to Google Apps (the business version of Gmail) as your primary work email will probably know about the canned responses

Art Hongchintakul of Swiftlet give a Web Design review for us

A couple of weeks ago, the Vimi web design all-stars put the finishing touches on the new swiftlet.co.th. This was a rewarding project for us for a lot of reasons.

5 Tips for Leveraging Facebook for Your B2B Marketing

When Facebook premiered its “Like” feature in 2009, brands everywhere became obsessed with amassing as many thumbs up as possible.

Three Tips to Driving B2B Lead Generation with Your Blog

A good blog can support lead generation, adds credibility to your B2B brand and boosts your search rankings on Google

An Ecommerce Marketer’s Guide to Writing Great Product Descriptions

In eCommerce you get what you give. If that’s not the “golden rule” of writing product descriptions, it should be.

Facebook Pages for B2B Marketers - An introduction

Facebook pages have completely changed the way business is done for B2C companies, but they're still underutilized by B2B marketers.

User Experience of B2B Website Design vs. the Halo Effect

How does the Halo effect affect user experience of B2B website design? B2B customers are led by strict procurement processes that require a few bids

Digital & Marketing Opportunities for B2B in Thailand

B2B and Lead Generation Thais spend each day more than twice the time Americans do on Social Media - Thais are heavily engaged with their mobile phones

What's a Fair Price for a Responsive Website Design?

while for me it's an opportunity to rethink the price we offer for responsive website design. Vimi.co

Responsive website design client case study

We like getting together with our clients once in a while to learn from them how they're leveraging their responsive website design and digital marketing for their business.

B2B Content Marketing – Want Lead Generation? Avoid Jargon!

Being a digital agency specialized in providing content marketing, web design and app development services to B2B companies, we often find ourselves brainstorming with members marketing departments on how to improve organizations’ web presence to optimize lead generation

B2B Website Development & App Design Updates

August was a very exciting month for us, with a record number of B2B website development projects going live, as well as some new exciting app design projects