The AI Revolution in Customer Experience – A Charitable Christmas Case Study
Mike Darnell
December 2023

AI 360: Supporting Charities & Making the World a Better Place

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The AI Revolution in Customer Experience

At, we are pioneering AI in various industries with our AI360 solution, a turnkey AI Assistant integration for websites. This revolutionary tool is reshaping customer service by offering a 24/7, multilingual, and mistake-free AI customer assistant, ensuring a seamless user experience. Understanding and serving your audience effectively is no longer a challenge but an opportunity for growth and enhanced engagement.

A Solution for NGOs, Service Organizations, & Industry

AI360 is not a chatbot – It’s not limited to a series of preconfigured conversations, nor is it only able to answer questions for which it has been trained with a pre-written response. AI360 is based on the formidable technology behind ChatGPT. It truly is an intelligent assistant that not only knows everything on your website, but is also able to utilize this knowledge in order to answer questions similarly to how a human would. Furthermore, AI360 has a few additional benefits above a human agent: 

  • It’s always available. With AI360 you’re organization is truly open 24-7. 
  • It answers queries in over 50 languages. With AI360 you’re ready to support people in the languages they speak, even if your website has no translated content at all. 
  • AI360 evolves through iterative improvements. As your organization grows and changes, AI360 adapts alongside, ensuring your audience always has the most accurate and helpful information at their fingertips.

AI360 is a remarkable solution that leverages advancements in artificial intelligence to make our interactions with websites more intuitive, more useful, and therefore FASTER.

By using the powerful algorithms and machine learning capabilities at the core of ChatGPT, AI360 has a profound impact on how people engage with web-content.. The application of AI in the nonprofit sector opens up new possibilities for efficiency and impact.

Hands Across The Water – A Case Study

On this  Christmas special, I want to show you how AI 360 is helping the organization Hands Across the Water, committed to making the world a better place by supporting disadvantaged children and communities in Thailand. Their mission aligns perfectly with the goals of AI360, which seeks to leverage artificial intelligence to bring positive change to various sectors, including charitable organizations. Let’s take a look at Hands Across the Water’s website – One of the ways Hands Across the Water is making an impact is through the use of donations.

Reviewing the site from the perspective of a potential donor, it’s easy to imagine some of the questions that may arise, and frankly, these questions are likely applicable for ANY charity scenario:

Why should I care?

  • Why should I donate to your charity?
  • What are your goals?
  • How is are you making the world a better place?

This line of questioning is the first thing any of us thinks about when considering a charitable donation – We want to ensure the goals the organization supports are well aligned with our own values.

Can I trust you?

  • How can I check your record?
  • How do you utilize donations?
  • What’s your impact record?

Once we’ve established a charity is aligned with our values, our next inquiry is likely to be aimed at verifying the organization’s credibility, because it helps us gauge the efficacy of our donation. We want to know our support will REALLY make an impact for the cause.

How can I help?

  • How can I donate?
  • How can I volunteer?
  • What ways are available to support you?

Once we’re happy with a charity’s values and credibility, we feel safe enought to start making pragmatic inquiries into how we might be able to help.

How AI Makes a Difference

As is evident in the video above, AI360 trained on the charity’s website content*  is more than adept at providing intelligent and relevant answers (*) assuiming the content addresses these questions).

The added value however goes beyond merely providing transparency – It enables donors to directly probe and ask the website for the information that most interests them. In the words of Ms. Claire Baines, the CEO of the Hands group: “This is fantastic and such a brilliant value add to the website especially these days as people look for self service.

It’s well known that, just as in sales, the faster an organization can provide information and respond to inquiries effectively, the likelier it is to solicit a donation – By helping potential donors get the information they care about in a timely, useful and conversational manner, AI360 shortens decision periods, and by doing so, increases the chances they actually make a contribution. 

AI360 helps people make the decision to give.

Hands Across the Water is just one of the many charities we aim to support with AI360…

AI for Good – Our Way to Make an Impact

Charitable organizations like Hands Across the Water depend on our generosity, and since we understand that different organizations have varied needs, we offer AI360 free-of-charge to worthy registered charitable organizations, NGOs & NPOs

I am actively seeking more charities to donate to.

If you know of any organizations that would benefit from AI 360’s resources and support, contact me with your referrals. Together, we can make a genuine difference in the world!

AI360 for Service and Manufacturing

AI360 is of course available for commercial needs as well. We offer three tiers of service – Brand, Corporate, and Enterprise. Each tier is tailored to suit the scale and scope of your organization, with options for more languages, faster updates, deeper AI training, and customized branding. This flexibility allows you to choose the level of AI integration that best aligns with your organization’s goals and budget.

Enhancing Your Digital Marketing Strategy with AI

Our approach at is grounded on

  • Behavioral design
  • User testing
  • A strong focus on ROI.

We believe in building platforms that resonate with how people feel and think. In this respect AI360 is a natural fit for our solution offering – Who, given the chance wouldn’t prefer to save browsing and searching time by having the option to simply chat with a website as they would with a person?!?

AI360 helps ensure that your digital presence delivers a premium experience to your audience. This is key to any well-crafted digital strategy. By enhancing your website’s functionality and user engagement AI360 is instrumental in amplifying perception of you brand as being helpful, contemporary, and SMART. 

Collaborative and Supportive Approach

When you partner with us, you’re not just getting a service; you’re gaining a dedicated team. Our campaign executives, copywriters, designers, and digital marketers work closely with you, ensuring that your vision and objectives are met. Regular communication, updates, and feedback sessions are integral to our process, ensuring that your project is always on track.

Why Choose and AI360?

Our commitment to excellence, combined with our experience in working with a diverse range of sectors including NGOs and service organizations, makes us a preferred choice for those looking to integrate AI into their digital strategy. AI360 is more than just an AI tool; it’s a gateway to transforming how you interact with your audience, enhance your service delivery, and ultimately, amplify your impact.

Embracing the Future with AI360

As we continue to evolve and embrace new technologies, AI360 stands as a testament to our commitment to innovation and excellence. We invite you to join us in this journey of digital transformation and discover how AI360 can revolutionize your organization’s approach to customer service and engagement. Let’s work together to make a difference in the world, one interaction at a time – Learn more here.

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