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03 March 2023

Memory, Persuasion, and B2B Marketing

In previous posts, we already introduced one of the most popular psychological memory models – Atkinson and Shiffrin’s model of memory (1968), also known as “the Multi-Store ...
27 March 2020

Behavioral Design, UX and Completion Bias

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to addictiv...