Familiarity Bias in B2B Marketing – As Used by a Digital Agency
The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options....
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Availability Bias for B2B Marketing – A Digital Agency’s perspective
Availability Bias is a psychological concept referring to our tendency, when making decisions, to rely most heavily on information that’s readily available to us - Typically inform...
Faces, Brains and B2B Marketing – A Digital Agency’s Perspective
Faces play a central role in human cognition and culture. We see faces everywhere - even in inanimate objects - They captivate us and capture our gaze almost against our will....
Your website design must answer these 3 questions, according to a Digital Agency
Navigating your website should be a walk in the park, because if it isn’t, the likelihood you’ll ever achieve your goal of using your website to generate leads and sales becomes va...
Habit Formation and Customer Loyalty in B2B Marketing
Habit Formation refers to the psychological process through which repetitive behaviors become automatic responses to specific cues or triggers. In the context of B2B marketing and ...
Choice Architecture: Designing Better Customer Decisions in B2B Marketing
Through understanding and applying Choice Architecture, B2B marketers design experiences that nudge customers to make decisions that are better aligned with their own needs and com...
B2B Marketing Excellence: Harnessing the Power of AI for Content Creation
Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your web...
Enhancing B2B Digital Marketing Using the Reciprocity Principle: A Practical Guide
A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to re...
B2B Marketing Excellence: Optimizing Your Website Design for the B2B Market
Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your web...
