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A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to re...

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your web...

Cognitive biases are unconscious patterns of thought that can lead individuals to make irrational decisions or judgments. These biases are based on mental shortcuts that our brains...

In today’s digital age, website design and digital marketing play a crucial role in the success of any business. The design of a website or marketing materials can have a sig...

In previous posts, we already introduced one of the most popular psychological memory models – Atkinson and Shiffrin’s model of memory (1968), also known as “the Multi-Store ...

The topic for this post is Conceptual Knowledge, and more specifically, why and how our brain classifies and stores it. The question of how we go about defining categories, has bee...

Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant applica...

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this re...

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to addictiv...