Perception influences decisions. When your brand is unclear, trust erodes, sales slow, and operational risk increases.
Anthony Pash – CEO, Thermapet
Anthony Pash – CEO, Thermapet
Well-designed brands build client and employee confidence, support stronger pricing, and outperform competitors. With 15+ years of experience and 275+ clients, VIMI delivers brands that strengthen credibility, support complex sales, and scale with consistency and control.
When your brand lacks clarity, buyers focus on price and push margins down, even when your solutions are superior.
VIMI designs brands that reinforce credibility, clarify value, and support premium pricing across regions and channels.
Inconsistent branding creates uncertainty around credibility, causing stakeholders to question leadership and strategies.
VIMI creates coherent brands that reinforce credibility and help investors value your business with confidence.
When your brand is unclear or inconsistent, good candidates hesitate to join, and retention suffers.
VIMI aligns messaging and brand to communicate credibility and purpose, helping you attract and retain top talents.
You receive a structured set of brand services that clarify positioning, identity design, and portfolio structure. VIMI helps you define what you stand for, and how to communicate it effectively to strengthen credibility with stakeholders, and grow with confidence across markets.
Structure your brands, sub-brands, and offerings within a clear hierarchy that strengthens credibility, aligns strategy, and supports growth across markets.
Your brand engagement is delivered through a defined operating model built around agreed scopes that emphasise clarity, control, and accountability. Delivery is coordinated by a dedicated account lead, supported by specialist strategy and design teams. Progress is reviewed through structured checkpoints to ensure alignment, quality, and consistency.
Your engagement begins with a discovery of your brand assets, messaging, and competitive positioning, in order to identify commercially meaningful gaps and opportunities that affect credibility, sales, and operations.
Discovery insights are used to define a clear brand narrative and strategy, including positioning and brand architecture. We then agree on a practical framework and roadmap to guide decisions, align stakeholders, and ensure execution consistency across markets.
Approved strategy is translated into a practical identity system, including visual standards and usage rules that can be consistently applied by internal teams, partners, and vendors.
Your brand system is applied across touchpoints, using a staged approach that prioritizes sales and operations. Brand systems are reviewed and refined to ensure they remain effective as the organisation evolves.
One of the most important steps on your path to marketing success is your project brief. A good brief will help you avoid miscommunications, wasted $$$, and missed deadlines.
We know sometimes getting your thoughts in order is hard, so we’re happy to share with you the brief template our team uses, to help you get started. Remember – The more detailed your answers on the brief questions, the easier things will be for you later on…
Your corporate brand strategy is led by VIMI’s senior management and delivered by a specialist team that supports execution, clarity, accountability, and consistency. Your brand delivery team may include the following roles:
Your Project Manager serves as your primary point of contact throughout the engagement. This role manages timelines, coordinates communication, consolidates feedback, and ensures the project progresses with clarity, control, and alignment against agreed deliverables.
Your Brand Designer translates approved strategy into a clear and credible visual identity. This includes the design of core brand assets, visual systems, and practical identity standards that support recognition, consistency, and professional presentation across touchpoints.
Your Messaging Specialist helps define how your business communicates its value with clarity and consistency. This role supports the development of core messaging, brand language, and written content that strengthens credibility with customers, investors, partners, and employees.
Senior oversight is provided at key stages of the engagement to maintain quality, strategic alignment, and executive accountability. This ensures the final output remains commercially grounded, consistent with your objectives, and suitable for use in high-trust B2B environments.
We promise to build your brand with clarity, credibility, and control, so it strengthens trust, supports sales, and scales consistently across markets.
Your company should invest in brand design because brand clarity affects commercial efficiency. When you’re selling complex and high-trust solutions, your brand helps buyers understand value faster, supports better pricing, and reduces friction in long sales cycles.
The service is structured to provide you with corporate brand strategy, brand identity design, and brand portfolio design. This means:
Your project scope can be limited to creating your visual identity, however you stand to gain better ROI when your project goal is stated to be the creation of a practical brand system that supports sales, operations, investor communication, and market consistency.
Your project is structured so that strategy comes first, design follows approved direction, and rollout is staged around your commercial priorities, with checkpoints at the start and finish of each phase:
Your project team is led by an assigned VIMI project manager, who directs a team that includes brand designers and messaging copywriters. The team operates with close oversight by our managing partners.
The emphasis for your project is on building a brand that supports your credibility, pricing power, investor confidence, and talent attraction. Implementation is prioritized across your most critical sales and operations touchpoints first, so as to deliver as much ROI as possible early on.
VIMI supports B2B organizations with pragmatic, proven design, brand and marketing services informed by decision-maker psychology and extensive execution experience.
Established in Bangkok in 2010 by digital industry veterans, Virode Imtarnasan and Mike Darnell, VIMI has delivered hundreds of engagements across Thailand and global markets.
“…Working with Vimi’s outsourced designers was instrumental in our delivery of timely solutions to our clients. Working on complex multinational projects demands getting access to top designers on very short notice – Vimi came through every time…”
“…I needed a high-fidelity wireframe to test out my startup idea & Vimi did an amazing job. Quick, to the point, & clear proposals, fast timelines & an amazing result. For my next project I will definitely work with them again…”
“…As a seasoned E-Commerce director I’ve worked with many teams over the years. Vimi stood out with their results oriented approach, good governance, & strict adherence to deadlines. I look forward to working with them again…”
“…We’re consistently delighted by the marketing strategies developed by Vimi, as well as the quality & on time execution they deliver. Vimi is now part of our strategic marketing mix & we continue to collaborate on multiple projects. We heartily recommend them as a provider…”
“…Dunlop is the global leader in tires. We hired Vimi to help us with our Thai website. They delivered the project within the agreed budget & schedule. We’re very happy with the quality of support & service the Vimi team provides us…”
“…We get around 3 calls a day from people who have seen our website one way or the other…”
“…Their team’s enthusiasm, experience and market knowledge ensured I came in on budget and on time, could not be happier…”
“…The experience of working with Vimi on the development of my executive leadership coaching website was exceptional, marked by professionalism, creativity, and a deep understanding of the client’s vision…”
“…Trustdock is a leader in digital identity verification.
Vimi has proven to be a reliable & valued partner that delivers on time & on spec. Vimi goes the extra mile looking for ways to support our business, so naturally we’re happy to recommend them as a service provider…”
