Scubago
- UX UI Design
“They are just excellent designers of websites and digital experiences. They turn fluffy concepts into something functional and beautiful, fast. They will tell you when you are wrong, respectfully, and keep working until the design is right. They treat their people well and do not overpromise to win a contract.”
Pete Silvester — Scubago
Introduction
Scubago is a global online marketplace for dive courses, dive trips, and liveaboards, covering diving destinations across more than 50 countries. The platform connects individual divers with dive centres and operators worldwide, serving both first-time students and more experienced divers.
Target Audiences
Scubago serves recreational divers planning their next trip, as well as the dive centres and operators that supply the inventory listed on the platform. On the demand side, the platform attracts travellers looking to book structured diving experiences in unfamiliar destinations.
Unique Value Proposition
Scubago consolidates a highly fragmented global supply of dive courses, day trips, and liveaboards into a single bookable marketplace. This allows divers to compare destinations, operators, and pricing in one place, and gives operators distribution reach they cannot achieve through their own websites alone.
The Project — Scope of Work
Scubago engaged VIMI to build a minimum viable product (MVP) that tested a new design paradigm for the platform, with conversion uplift as the primary objective. VIMI delivered the MVP, covering UX, UI, development, and integration with the platform’s booking flow.
The Outcome
On testing the MVP against matched Google Ads traffic alongside Scubago’s primary site, the MVP converted approximately ten times better than the incumbent experience. The platform was subsequently acquired by Scuba Schools International (SSI).
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