Rockworth

Introduction

Rockworth Public Company Limited is a Thailand-based manufacturer, distributor, and marketer of quality office system furniture. Founded in 1972, the company has more than 700 employees and serves clients through a global network of authorised dealers in 22 countries.

Target Audiences

Rockworth's audience is the decision-making group responsible for corporate furniture specification — architects, interior designers, facilities and operations directors, and corporate real estate professionals selecting office furniture on behalf of their organisations.

Unique Value Proposition

Rockworth combines a long-standing commitment to product quality and after-sales service with the design versatility to meet an unusually wide range of installation requirements.

The Project — Scope of Work

Rockworth's previous website had reached end of life. VIMI was engaged to design and build the replacement. Project goals included:

• A website worthy of Rockworth's position as a global leader in premium office furniture.
• Updated look and feel aligned to current design and usability standards.
• Updated underlying technology that allows the in-house team to manage ongoing updates.