Ritta

Introduction

Ritta Holdings Company Limited and its subsidiaries are now the largest Thai main contractor in the private sector, with over 35 years of market history, more than 1,800 staff, annual turnover of approximately 15 billion Baht, and a project backlog valued at over 30 billion Baht. Ritta operates across residences, hotels, schools, hospitals, factories, data centres, shopping malls, retail superstores, and high-rises. Landmark projects include Suvarnabhumi Airport, Terminal 21, Medpark Hospital, and the Muang Thai Assurance building.

Target Audiences

Ritta serves organizations commissioning flagship construction projects in Bangkok and across Thailand.

Unique Value Proposition

Ritta's scale of operation allows the company to offer levels of commitment to timely execution and delivery quality that no other Thai private-sector main contractor can match.

The Project — Scope of Work

Ritta's previous website had not been updated in over a decade and had become a detriment to the company's brand. VIMI was engaged to design and deliver a new website. The goals agreed with Ritta were:

• Update the technology platform to current best practice and allow the in-house team to maintain it independently.
• Deliver a website equal to or superior to the web presence of global construction leaders.
• Establish Ritta unambiguously as the leading brand in the Thai private-sector construction market.

The Outcome

The new website supports Ritta's commercial positioning in line with the agreed goals. VIMI continues to host the website and support Ritta with ongoing updates.