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We’re consistently delighted by the marketing strategies developed by Vimi, as well as the quality & on time execution they deliver. Vimi is now part of our strategic marketing mix & we continue to collaborate on multiple projects. We heartily recommend them as a provider

Remko Vleesch Dubois
CEO, Kirloskar Brothers Thailand Ltd.

Introduction is a new product brand launched as a collaboration between Kirloskar Pumps Thailand and ZI-ARGUS. These innovative solutions are a range of Industrial-Internet-of-Things enhanced fire pumps that, as a primary benefit, offer a failsafe, fully automated and totally remote solution for fire pump regulatory compliance inspections, diagnostics and record keeping.

Enhancing Kirloskar’s globally recognized range of fire-pump solutions with smart sensors backed by ZI-ARGUS’ innovative Symbiont IIoT Operating System provides buildings with enhanced safety, and offers management companies, developers, and insurers unprecedented peace of mind, and operational ease.

Target audiences

Firepump.AI works primarily with companies and decision makers in the following sectors:

  • Construction
  • Property investment and management
  • Insurance
  • Factory owners
  • Industrial estates operators

Typically the stakeholders the company talks to are executives and senior managers such as facility managers, CxOs, chief-engineers, etc.

Unique Value Proposition

Firepump.AI’s cutting-edge technology is changing the way people approach safety compliance inspections. With constant active IIoT sensor monitoring, Firepump.AI is able to identify and alert for issues on-the-fly and in real-time. This assures the building’s operational team is always ready for any eventuality because issues are never missed, and can be handled immediately as they occur. Furthermore, the platform ensures facility engineers have constant validation for compliance inspections, record keeping is managed automatically, and records are safely stored in the cloud and always accessible when needed.


The Project - Scope of Work

Vimi supported Kirloskar throughout the process of creating the new brand Firepump.AI brand by providing:
  • Strategy and consulting regarding the brand’s vision, mission and values.
  • Creation of the name for the new brand.
  • Design of the brand’s logo and corporate identity.
  • Design and development of the Firepump.AI website.

The outcome

Since launching the new brand and website Kirloskar are seeing a steady increase in the volume of inquiries for Firepump.AI. Vimi remains a trusted Kirloskar partner and continues to support the company with hosting, online marketing, and bespoke development projects.


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