Dunlop Tire (Thailand) Co., Ltd. started distributing tires in 2006, and has provided continuous service to the local market for over 16 years. The majority of local production is handled through Sumitomo Rubber Industries’ Thai factories.
Dunlop’s position as the global market leader in tire quality and safety, and the trust levels this position inspires, are the reasons the company is the OEM vendor of choice for most leading car factories manufacturing in Thailand.
Unique Value Proposition
The Project - Scope of Work
Dunlop is Thailand’s (and indeed the world’s) leading tire company, but their previous website hadn’t been updated in years and was starting to hurt their brand. That’s why they asked Vimi to help them design and develop a new website that would faithfully represent their brand, and be easy to keep up-to-date with tire model and distributor data. The goals Dunlop set for the project were:
- Update the website’s technology, so it could be easily updated by Dunlop’s in-house team.
- Provide an easy-to-use tire database for potential customers to identify the tire models best suited for their vehicle.
- Provide an easy-to-use dealer database for potential customers to identify where they can fit their vehicle with Dunlop tires.
- Update the website’s look and feel to match current trends and best practices in web-design.