Dunlop Thailand
- Website Development
“…Dunlop is the global leader in tires. We hired Vimi to help us with our Thai website. They delivered the project within the agreed budget & schedule. We’re very happy with the quality of support & service the Vimi team provides us…”
Dunlop Thailand
Introduction
Dunlop Tire (Thailand) Co., Ltd. has distributed Dunlop-branded tires in the Thai market since 2006, with the majority of local production handled through Sumitomo Rubber Industries’ Thai factories. Dunlop’s global leadership in tire quality and safety has made the company the OEM tire vendor of choice for most leading car manufacturers producing in Thailand.
Target Audiences
The target audience for the local catalogue website redesign was Thai car owners seeking information on Dunlop tire models suited to their vehicle, or looking for the nearest authorised dealership.
The Project — Scope of Work
Dunlop’s previous Thai website had not been updated in years and was beginning to detract from the brand. VIMI was engaged to design and develop a new website. Project goals included:
- Updated technology that allows Dunlop’s in-house team to keep the site current.
- An easy-to-use tire database that helps customers identify the models best suited to their vehicle.
- An easy-to-use dealer database that helps customers locate the nearest point of purchase and fitting.
- An updated look and feel aligned to current design and usability standards.
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