Aspire Property
Client
Aspire Real Estate Agency
Services
Year
2022
We have had an opportunity to work with Mike and his team at Vimi.co in the past few months. I am very impressed by the whole process. Vimi Team helped us build the site from idea to reality. His genuine concern and interest in learning about my business and target audiences, the attention to details with every single content (which is A LOT for a real estate website!), the eye for aesthetics, the passion to serve, the lists go on. Check out the work here Aspirethailand.com
I am very happy to recommend Mike and his team at Vimi to anyone looking to build a website. They are the best in town!
Duangporn Leelalumlert
Managing Director, Aspire Thailand Property
Introduction
Aspire Real Estate Agency
Aspire Thailand is a real-estate agency established by k. Duangporn Leelalumlert (AKA Tracy Lee) in 2021. After nearly a decade of working as a successful freelance real estate agent, Tracy realized that based on the principles of care, service and excellence-in-execution that she’d established over the years working with her clients, and given the situation in the Thai real-estate market, she had a real opportunity to expand her business and establish an agency of her own, dedicated to delivering the same values that guided her as a freelancer.
Target audiences
The target audiences Tracy identified as being key to her brand’s success were from the buy-side – families seeking to purchase homes in Thailand and having a budget of 10-15 million THB, while from the sell-side Tracy was focused on motivated sellers that were interested in moving their property through the market quickly and effectively.
Unique Value Proposition
The UVPs Tracy identified for her brand were her extensive experience as a real estate agent, her customer-centric approach, and the transparency and integrity for which she’d become recognized.
The Project - Scope of Work
At Tracy’s request, Vimi supported her throughout the process of creating her new brand with:
- Strategy and consulting regarding her brand’s vision, mission and values.
- Selection of the name for her new brand.
- Design of her logo and corporate identity.
- Design and development of her new website.
The goals Tracy set for us for her project were to create for her a brand and a website that would:
- Establish her real-estate company as a premium and bespoke provider
- Differentiate her from mass-market providers
- Ensure her brand stood head-and-shoulders above competitors in her niche.
The outcome
Since launching her new brand and website Tracy has seen steady increases in the scale of properties she’s asked to represent, the average revenue her agency earns per transaction, and the overall number of transactions she’s processing each quarter.
Tracy has re-engaged Vimi to support her company with online marketing, and remains a client.
We’re very impressed by their process. Vimi took our ideas & made them reality. They’re genuinely concern in learning about our business & target audiences, & gave attention to detail at every step
Tracy Lee
Managing Director, Aspire Thailand Property
