Animation Video makes you unforgettable

Drive marketing and sales by leveraging the memorability of animation videos
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When it comes to speed you guys are on top of it, because that was done very quickly. We were really happy with that. An excellent example of how a company should treat a client in terms of responsiveness and addressing the points that we shared in a very professional manner

Kun Jiang
CEO, Biomark Ltd.

Why add animation to your marketing mix?

Animation and videos are proven to drive user and customer engagement.
The availability of ever increasing bandwidth has seen animation and video emerge as the web’s dominant media formats. Given the choice, the vast majority of people prefer learning new information by watching clips, rather than by reading it. Companies that include animation and video in their marketing mix gain more visibility, leads and sales.
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They’re fantastic for promoting sales and brand awareness, and serve as a powerful tool for delivering your message. A recent study found that:

  • 96% of respondents watched a video to learn about a product or service.
  • 84% said it was instrumental in their buying decision.
  • People reported they share videos twice as often as other forms of media.

Videos are the most engaging media format for both B2C and B2B consumers. 84% of B2B organizations are reporting they’ve already included video in their content marketing efforts, and 81% of organizations report video increases audiences’ attention spans and keeps them more engaged.

Businesses are reporting great marketing return-on-investment for their video investments, but while video can be costly and time-consuming to produce, animation offers an affordable and quick alternative.

Where does animation fit in your marketing?

Animation clips are great for most scenarios where you’d consider video production, and are especially well suited for the following use-cases:

Explaining complex solutions

Animation provides a big advantage to companies offering complex solutions – While text, images and PDF downloads tend to be tiresome and hard to understand, short animation clips offer a fun and engaging alternative for product, software, and service tutorials.

Use animation to teach your audience how to best benefit using your solutions, in a fast, entertaining and engaging way, and enjoy these benefits:

  • Increase your customer’s satisfaction from your offerings.
  • Gain an opportunity to build awareness on Youtube, Tiktok, etc.
  • Spend less time and budget on support help-desk servicing.
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Promoting app downloads

Apps showcasing a video on their Playstore and Appstore listings get many more downloads and much better visibility than those that only use images. The sooner you add a video to your app’s listing, the faster you’ll see an increase in the number of downloads your app receives.
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Informing, educating and impressing

B2B companies often need to share facts, stats and graphs, but these types of data are often hard to digest, and may overwhelm audiences. Presenting the same data in an animated format makes it exciting , gives you the opportunity to captivate your audience.

We routinely create kinetic typography animations for clients that need to emphasize key messages and present their data in a format that’s colorful, dynamic and visually appealing. A cool data animation can make the unforgettable impression you need to impress your stakeholders.

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Compliance requirements

Increasingly governments and other regulatory bodies are mandating that companies provide training for employees on health, safety and other compliance and regulatory topics. The simplest and most affordable way to provide this mandatory training is by having employees view topical animation clips, and then complete a form confirming they’ve viewed and understood the content.
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What are animation’s benefits?

Animated videos offer unique benefits over other forms of video production for a number of reasons:
Boundless creativity
With animated video anything is possible – If you can imagine it, we can animate it.
High usage flexibility
Animated videos are easy to repurpose for a wide variety of uses. Clippings from the full video can be used for presentations, social media posts, and even in your email signatures.
Easily translated

Animated videos are easily translated into as many languages as needed for use with your various regional markets.

Audience focus

Animated videos help keep viewers focused on your brand and message, rather than on the presenter.

Rapid turn-around
Production times for animated clips are much faster than those possible for other forms of video production.
Affordability
Animated clips are much more affordable than live action productions because they avoid the necessity of having to pay for actors, supporting staff, locations, transportation and expensive cameras and lighting equipment.
Low risk
Animation videos aren’t subject to the risk factors that affect live action productions such as bad weather, sick crew members, broken gear, etc.
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What’s included in your animation package?

When you choose to work with us on your animated video production you can be at ease knowing every aspect of your production is looked after
Ideation
Our team has managed production of numerous clips for clients from a variety of backgrounds ranging from MNCs and global NGOs to local businesses and startups. Whatever your goals are for your video, we’re happy to brainstorm with you regarding the best way to achieve them in the medium.
Script
Any video is only as good as its script. Your video production includes having us write your script for you. For every minute of production we can normally fit between 126-132 narrated words in English. Other languages have a slight variance of words per minute.
Voiceover
We offer a selection of voice talents for your clip. You can opt to use male or female narration, and you can even specify the particular accent and tone you’re looking for. If you’re not sure what’s best for your video we’re always happy to help with recommendations.
Moodboard
The moodboard serves to set the visual mood and tone of the production. Elements such as colours, typography, lead imagery, character and scene design are all referenced in order to clarify the creative direction.
Storyboard
A storyboard shows each and every scene in your clip. It brings together your production’s visual style and script into a single visual walkthrough that gives a clear picture for how the storyline will progress and look.
Background music
Your video production includes setting your clip to creative commons licensed background music that complements your storyline. If your organization already has its own theme score, or if you’re interested in commissioning a dedicated and proprietary composition, these can be arranged as well.
Animation
The work of taking each scene, building it out and animating it is where the magic happens. This is where all the preparation comes together to create your brand’s cinematic experience.
Editing and post production
Once the primary animation is done we still have some post-production polishing to do such as adding in your logo-intro, embedding subtitles, etc. You may also have requests for some tweaking edits, which we’ll be happy to oblige.
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Trustdock is a leader in digital identity verification.
Vimi has proven to be a reliable & valued partner that delivers on time & on spec. Vimi goes the extra mile looking for ways to support our business, so naturally we’re happy to recommend them as a service provider

Jon De-Potter
Managing Principal, Capco.com

How does it work?

Your animated video delivery team is headed by one of our managing partners to ensure you get the quality you need. The team includes:
  • Project manager
  • Scriptwriter
  • Voiceover artist
  • Production designer
  • Animator
  • Editor
Our process follows these principles:

Behavioral design

People love platforms that account for how they feel & think. These are the insights behavioral design provides.

User testing

The compass ensuring a platform’s utility
& appeal is the study of the people using it. The sooner this study is launched, the higher the returns it delivers.

Return on investment

A platform’s success is measured in relation to quantifiable goals. Failure can be useful, when we learn from it.

A project is only ever as good as the brief

One of the most important steps on your path to a new website is your project brief.
A good brief will help you avoid miscommunications, wasted $$$, and missed deadlines.

We know sometimes getting your thoughts in order is hard, so we’re happy to share with you the brief template our team uses, to help you get started. Remember – The more detailed your answers on the brief questions, the easier things will be for you later on…

Vimi.video - Animation / 360 Tour Brief
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Production Milestones

With your brief ready, the next thing to focus on is the production process. We’ve developed a proven flow for delivering animation clips, which we will follow during your production – These are the milestones along the way:
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1
Introduction
2
Planning and outline
3
Script writing
4
Mood board
5
Storyboard
6
Voice-over recording
7
Animation
8
Post-production
1

Introduction

Your animated video production will start with a free consultation during which we’ll discuss your needs, goals, scope, timeline & budget.

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2

Planning and outline

With the goals and scope of your production clearly defined we’ll prepare a response to your requirements that includes:

  • Suggested production style and length
  • Estimated production timeline
  • A quotation for your consideration
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3

Script writing

Once the parameters for the production and commercials are confirmed and signed-off the actual work can begin. The script is the first deliverable in the process. A good script, that succeeds in convincingly and entertainingly presenting your story, is the solid foundation on which all the following stages are based.

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Goals

Your script serves to provide the screen direction and narration of your video. It expresses the story of the video in descriptive language and also outlines the text the narrator will be delivering.

Deliverables

An approved script with an estimated length of about 126-130 words of narrated English for every 60 seconds of planned video.

Time

Within 5-10 days.

4

Mood board

Once we have your video’s story outlined in script format we’ll start defining the visual aspects of your production through the use of a mood board.

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Goals

The purpose of the mood board is to communicate and reach a common understanding and agreement for the production’s design direction.

Deliverables

Your mood board is a collage-like format that aggregates words, photos, fonts, drawings, textures, and colors, to represent the look-and-feel planned for your production.

Time

Within 5 days of the script’s first draft.

5

Storyboard

With the mood board and script approved the next step is the creation of a storyboard that serves to visually explain how the scenes in your clip unfold into a coherent narrative.

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Goals

The purpose of the storyboard is to provide a clear indication for how your production’s storyline progresses

Deliverables

A storyboard that brings together your production’s visual style and script.

Time

Within 10 days of script completion.

6

Voice-over recording

With your script and storyboard approved we will progress to recording the voice-over for the narration of your video. We offer a variety of options for voice-over talent ensuring you can set the precise mood and tone that best supports your narrative.

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Goals

Record voice-over narration of the script in a mood and tone that best supports the narrative of your video.

Deliverables

The voice-over narration is the audible component of your video. This is how your audience hears the messaging you’re conveying in your clip.

Time

Within 5 days of script completion.

7

Animation

Once all preliminary steps are processed, completed, and approved we will move to the animation phase of the project.

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Goals

Creating animation footage to support the script and narrative of your video.

Deliverables

The animated footage is the penultimate, and most substantial portion of the project. These are the visuals your audience will see.

Time

Within 25 days of approving the storyboard.

8

Post-production

The final step in creating your video is the post-production editing of your video.

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Goals

Wrapping up the project to include all the components in the agreed scope into a file format you can use on your website, presentations, etc.

Deliverables

An MP4, AVI or similar video format file – as requested. Inclusive of all components in the agreed scope – e.g. Intro logo clip, subtitles, etc.

Time

Within 10 days of confirming the animation draft.

The Vimi team gave us some great ideas & helped us present ourselves effectively to our audience. They’re detail oriented & easy to work with. We will work with them again & have recommended them to our contacts

Kris Withouck
Managing Director, Alcami Manufacturing

Why us?

Our Promise to You
Over the past few years we’ve produced videos for some of Southeast Asia’s best known organizations and companies. Globally recognized brands such as Samsung, 7-Eleven, AON and the ILO choose us as their vendor again and again because we’ve developed a proven and efficient production process that guarantees our clients’ expectations are met within their required timelines and budgets.
Over the years we’ve learned that the success of a video project rides on:
  • Communication – Regular and honest dialog allowing stakeholders to share their inputs and concerns in a safe and non-judgemental environment.
  • Dedication – and patience to learn the unique circumstances of the project.
  • Excellence – in content, design, technical delivery and work processes.

We promise we’ll follow these principles in all our dealings with you, in order to build you a website that effectively supports the accomplishment of your goals.

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Frequently asked questions

While the particulars of every animation clip are unique, pricing for a complete production of a 30 second clip starts at a price range of ~฿32k / ~U$ 945. Pricing varies according to the particulars of the production (= length of the clip, production complexity, subtitles, etc.)

If you have a written brief, script and story-board for your video we can provide you with a detailed costing estimate within a day. If you haven’t got these documents ready yet we’re happy to help you create them as a preliminary step towards a budget estimation.

A typical production can be completed within 6 weeks from approval of script and storyboard. This timeline assumes you have your script, storyboard, and the tour content ready prior to the shoot.

Yes, we’re very happy to help you prepare the script, moodboard and storyboard for your video.

We’re very impressed by their process. Vimi took our ideas & made them reality. They’re genuinely concern in learning about our business & target audiences, & gave attention to detail at every step

Tracy Lee
Managing Director, Aspire Thailand Property

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