Carbon Credit Capital
- Website Development
“…The Vimi team delivered an intuitive site redesign that enabled us to better promote our carbon reduction solutions and strengthen our brand, and remain our preferred partner for digital marketing services since. We’re well impressed with the team and the service we receive…”
Olivia Fussell — Founder and President, Carbon Credit Capital
Introduction
Carbon Credit Capital is a New York based corporate sustainability consultancy. The company partners with corporate buyers to develop nature-based carbon projects that integrate into the buyer’s own value chain, rather than functioning as external offsets. The firm operates across project methodology, Project Design Documentation, audit and verification, credit issuance, and credit marketing.
Target Audiences
Carbon Credit Capital sells to two senior decision-makers within its corporate clients. The first is the CFO and finance leadership, who must approve projects on operational and financial grounds. The second is the sustainability and ESG leadership, who are accountable for the integrity of corporate climate claims under tightening disclosure regimes.
Unique Value Proposition
Carbon Credit Capital projects are engineered for dual outcomes — supply chain ROI as the primary investment justification, with sustainability outcomes as additional value. Projects sit within the buyer’s Scope 3 boundaries, allowing reductions to be claimed as insetting against the buyer’s own carbon inventory, with surplus credits available for sale or marketing use.
The Project — Scope of Work
VIMI was engaged to redesign and develop the Carbon Credit Capital website, and continues to serve as the company’s preferred digital marketing partner. The website scope covered UX and UI design appropriate to senior corporate buyers evaluating carbon project partners alongside other shortlisted firms and development of the website on the WordPress platform.
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