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The topic for this post is Conceptual Knowledge, and more specifically, why and how our brain classifies and stores it. The question of how we go about defining categories, has bee...

The topic for this post is Conceptual Knowledge, and more specifically, why and how our brain classifies and stores it. The question of how we go about defining categories, has bee...

Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant applica...

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this re...

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to addictiv...

It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory? ...

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their objec...

If we’ve learned anything from Corona virus, it’s just how effective virality can be, but thankfully it can be applied positively as well,...

Procurement officers will be running a comparison of a few companies for any bid, and they'll be looking at 3-5 websites at least as part of their process. In other words, as a B2B...