Behavioral & Cognitive Design
Are you getting enough engagement with your marketing campaigns and software?
Do customers & other stakeholders find your user interface design easy to use?
Enjoy greater commitment from customers & meet your engagement KPIs by leveraging Heuristics and Cognitive Biases to drive user behaviour.
“…Vimi’s team collaborates effectively with our in-house team to deliver & enhance our core platforms & apps. We are seeing quantifiable ROI across the board…”
Eddie Lui, Managing Director, Rabbit Rewards
Power engagement with your app, web & software projects with Behavioral Design
How can you best encourage leads, customers & users to act in a certain way?
Leveraging Digital Behavioral Design is the answer!
Building on the Nobel prize winning research of psychologists & economists, such as Daniel Kahneman & Richard Thaler is our secret sauce for creating UX & UI designs that drive measurably better ROI for our clients.
Behavioral Design Benefits
A scientifically proven system of influence
Behavioral Design is a discipline based on Nobel prize winning research into decision making processes, Heuristics and Cognitive Bias. This scientific footing gives it a huge advantage over traditional UX & UI design processes, which must rely exclusively on designers’ intuition & skill, & are subject to momentary fluctuations in motivation & inspiration.
Increased return-on-investment
Because Heuristics & Cognitive Biases are so deeply wired into our psyche, leveraging them for behavioral design greatly increases engagement and decreases drop-off rates for any process or platform where they are implemented. The result is an increase in conversion and completion rates and higher return-on-investment for your digital platforms.
Heuristics and cognitive biases affect all users
Has your team ever had differences of opinion regarding design?
All too often the design of a website or application’s UX & UI are judged by stakeholders solely on the merits of their subjective perceptions, with little thought as to how these perceptions fail to represent a larger consensus of users and customers.
Behavioral design is based on Heuristics & Cognitive Biases that are literally programmed into our brains at a nearly evolutionary level. They aren’t subject to interpretation & they affect all users in pretty much the same way.
Use Apple, Google & Facebook’s secret for success
Leveraging decision science specifically for UX & UI design was first pioneered by Google, Apple and Facebook slightly over a decade ago. The practice is only now beginning to become more widely accessible to businesses
This is your opportunity to leverage the secret behind the success of some of the worlds’ top companies to gain an advantage over your competitors. If you don’t, they will, leaving you to play catch-up later…
behavioral design – how does it work?
1. Resources
Our managing partner, and resident Behavioral Designer, Mr. Mike Darnell will head your project team throughout the phases of your project to guarantee the outcome you need.
Your delivery team may include any of the following:
- Project manager.
- Behavioral designer.
- UX / UI designers.
- Information architects / Copywriters.
- QA Engineer.
2. Process
These are the milestones your behavioral design project follows from start to finish:
1. Introduction
We start your project with a free consultation during which you’ll explain your goals, scope, timeline & budget and gain some insight into the methodology and science behind Behavioral Design.
2. Discovery & Estimation
Once we reach an agreement, our team will study your project requirements & estimate the effort needed to deliver on them.
Goals
- Establish an initial understanding of your business & the goals of your behavioral design project.
- Identify current situation & benchmarks for success.
- Clarify what results will have a meaningful impact for your users and business goals.
- Establish communications and protocols with your stakeholders.
- Introduce our team & working methodology.
Deliverables
- Discovery summary brief.
- Plan summary & schedule for your behavioral design project.
- Proposal.
Time
1-2 days.
3. Setup
Once your requirements are clearly defined & confirmed we’ll set up your projects’ shared cloud environment for project management & shared product artefacts and documents.
We follow Agile methodology using weekly sprints for review & task assignment, & bi-weekly steering committee meetings for approvals. Project management is handled in the cloud. While we normally use Asana or Jumppl for project management, we’re largely tool agnostic, and should you prefer we adapt to your existing processes, we’re happy to oblige.
Goals
- Create a shared working environment: drive folders, Wrike / Asana / Jumppl / Trello / Jira project, etc.
- Clarify project working processes & governance to all stakeholders .
- Collect brief materials & artefacts in the shared project archive.
Deliverables
- A shared drive containing project outputs.
- A shared project folder on the agreed project management platform.
Time
1-2 days.
4. Behavioral Design
Once you approve the plan, & our team has access to all the necessary materials, we’ll start diving into the actual details of your implementation.
Goals
- Designers create & develop project artefacts & deliverables for the agreed design process & scope.
- Full project transparency & visibility for your team at all times.
Deliverables
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- Personas
- Empathy maps
- Choice architecture
- Mapping heuristics and cognitive biases to process flows
- User stories
- Software / App / Website UX & UI design
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- Governance – Design process documentation
Time
5-10 days & up – As agreed during the project estimation
5. Behavioral Design Project handover
If you need us to hand your project to an in-house team we’re happy to offer training & documentation. You’re of course very welcome to continue retaining us as your behavioral design partner.
Goals
Enable a smooth delivery & handover of behavioral design artefacts & deliverables to your in-house teams for further development & implementation.
Deliverables
- Project documentation & change logs
- Training session
Time
2-5 days & up depending on the project’s scope & the volume of accumulated design artefacts.
