Ehrenberg-Bass research has rewired how B2B digital marketing budgets should be allocated. The 95-5 rule explained, with implications for CFOs and CMOs.
How behavioural research informs UX UI design for B2B applications, with the specific decisions that improve adoption, accuracy, and operational risk in production.
Unlock the power of psychology in B2B marketing. Learn how to tailor strategies for different buyer types, build trust, create urgency, and leverage emotional appeals for marketing success.
The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.
The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.
The psychological concept of Familiarity Bias refers to our inclination to favor whatever is familiar or easily recognizable, over unfamiliar or novel options.
Availability Bias is a psychological concept referring to our tendency, when making decisions, to rely most heavily on information that’s readily available to us - Typically information that’s recent and memorable.
Faces play a central role in human cognition and culture. We see faces everywhere - even in inanimate objects - They captivate us and capture our gaze almost against our will.
Navigating your website should be a walk in the park, because if it isn’t, the likelihood you’ll ever achieve your goal of using your website to generate leads and sales becomes vanishingly small.
