CP Foton
Introduction
CP Foton Virtual Tour
CP Foton Sales Company Limited is a marketer of top commercial vehicles and is in cooperation with Charoen Pokphand (CP) Group. It was founded on the 25th of April 2019. Since its establishment, the CP group has maintained a prominent reputation as the largest enterprise in Thailand. The organization is incorporated with several businesses, which include e-commerce, telecommunications, digital, food, agriculture, retail, wholesale, etc.
CP Foton is also in partnership with the Foton Motor Group, a Chinese commercial vehicle organization that has been active for 17 years. As a result of this partnership, CP Foton Sales Company is among the top three enterprises in the Thai commercial vehicle industry.
Presently, CP Foton Sales Company markets and offers customer support for commercial vehicles, including buses and trucks of all sizes.
Target audiences
CP Foton Company Limited’s target audiences are Thai marketers who are looking for commercial trucks they can use for their businesses and end users.
Unique Value Proposition
CP Foton’s edge lies in the innovation of its vehicles and is supported by the dominant position the CP group has in the region, which affords it unique operational and marketing advantages.
The Project - Scope of Work
CP Foton needed to exhibit its new EV truck model on a platform that would give its customers a proper tour of the vehicle online. As a result, VIMI was engaged to create state of art Virtual Reality Tours (VR360) for the company’s new line-up of EV truck models, and support the integration of these tours on CP Foton’s commercial website.
The outcome
This project was initiated during the global pandemic, when people preferred avoiding public spaces. It enabled potential customers to get a sense of the truck’s interiors and exteriors, without the risk of a showroom visit.
CP Foton’s Virtual Reality Tour was delivered to the customer’s complete satisfaction, and Vimi continues to provide support to the organization when required.
