With over 1.3 billion visitors to Facebook every day, it’s key you get your Digital Marketing right. Old-school marketing has the answers.
Traditional Marketing – Getting The Basics RIGHT
Since its creation, the world of marketing and advertising has focused on reaching specific people with the products and services they want, when they want them. Across media from the dawn of time, the goal has always been pretty straightforward:
- FIND your target audience
- Pinpoint THEIR NEEDS
- Create CONTEXT APPROPRIATE ads.
It’s the simple art of knowing people and meeting their needs.
People are the core of marketing, and while the digital world seems to be transforming human beings into algorithms, these basic principles must always remain core to successful marketing strategies.
The Numbers Are In – To Remain Relevant, Your Digital Marketing MUST Adapt to Mobile & Social Media
As we enter the 3rd decade of the 21st century it’s evident people’s information sources are in transition – TVs, newspapers, and desktops are increasingly being supplanted by mobiles, and no longer only for the youngest demographics. Just take a look at these figures:
- YouTube’s mobile app reaches more 18-49 year-olds than any other cable network in the United States (YouTube.com).
- Facebook dominates with more than 1.3 billion visitors every single day (Facebook Newsroom). That’s one in every 5.5 people on the planet!
- Nearly 80% of all time spent on social media, has come through mobile devices (MarketingLand.com).
The facts are undeniable. Throughout the developed and developing world mobile reigns supreme, and the trend clearly points to further growth and domination. Yet, actual human beings are behind each of these statistics. For success in this new mobile world, we must still uphold the axioms of people-based marketing, i.e. the simple old-school marketing techniques listed above!
The web is your greatest resource for finding out where your target audience is going, not simply where they’ve been. Begin your research on Digital Marketing at the links below, and you should be well on your way.