B2B website design – Adding new features to your site
May 2018

When adding features and designing your B2B website design, it’s important to remember that what sets the web apart from all mediums that precede it is its fluidity – The web is in a state of constant flux ever-changing and evolving. Profiting from it requires one to be willing and capable not only to accept change but also to embrace it.


Effective B2B website management in a changing online environment

Savvy B2B website operators never perceive their site as being “done”. Instead, they realize it must be in a state of permanent evolution to remain relevant to their audience. Always in a process of improvement …Hopefully always one step ahead of the market and the competition.

As exciting as this might sound it actually presents two considerable challenges:

  1. Remaining relevant requires site operators to be aware of the current opportunities the web offers in terms of trends and technologies.
  2. Being efficient demands site administrators adopt policies and processes for effectively managing the process by which these are evaluated and incorporated into their sites.


Staying up to date with the latest B2B website design trends

Insofar as the first item is concerned the following sites are good places to start frequenting in order to remain abreast with the latest and greatest the web has to offer:

  • Engadget – Engadget covers mainly gadget and consumer electronic news but has a fair deal of posts that relate to new web technologies and companies.
  • GigaOM – GigaOM provides daily news about emerging technology. The coverage is deep and insightful.
  • Gizmodo – Founded in 2002, Gizmodo is probably Engadget’s main rival on the gadget and technology news front. It too covers web news as well.
  • Mashable – Mashable is a great source for technology and web culture news.
  • ReadWriteWeb – ReadWriteWeb is one of the most popular technologies and Internet industry news blogs.
  • TechCrunch – Founded in 2005, TechCrunch is probably the most well known of the blogs listed here. It’s dedicated to reviewing new Internet products and companies
  • The Next Web – The Next Web launched in January 2008 as a spin-off to The Next Web Conference. Soon after, the site found a life of its own and is now an excellent source for truly cutting edge web news

We share posts from the sites above, and resources that specialize in B2B marketing, cognitive bias, and UX design on our Facebook page daily.


Managing changes

The sites above publish stories about new, interesting, and potentially useful technologies daily. Not all of them will be a good fit for your site but some of them will. The process by which you evaluate and incorporate them into your site must be well-thought-out, structured, and replicable in order to be efficient. We’re happy to support you with your new B2B Website Design.

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