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Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to addictiv...

It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory? ...

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their objec...

The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes for persuasion: Central...