Latest News In Digital

A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to respond positively to others who have provided them with something of value first

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your website design for the B2B market. Join your hosts, Mike and Thomas Chanin, as they guide you through this journey.

Cognitive biases are unconscious patterns of thought that can lead individuals to make irrational decisions or judgments.

Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant application that does just that. We’ve started using this tool to validate designs for our clients, and we’re so impressed with the results, we’d like to share with you how this technology works, why you should include it in your website development strategy, and how you can best maximize the benefits it offers.