The 95-5 Rule and What It Quietly Changes About B2B Digital Marketing Budgets
Ehrenberg-Bass research has rewired how B2B digital marketing budgets should be allocated. The 95-5 rule explained, with implications for CFOs and CMOs.
Wouldn’t it be great if you could combine behavioral design insights with an artificial intelligence agent to create better B2B web design? Attention Insight is a brilliant application that does just that. We’ve started using this tool to validate designs for our clients, and we’re so impressed with the results, we’d like to share with you how this technology works, why you should include it in your website development strategy, and how you can best maximize the benefits it offers.
When it comes to B2B marketing, emails are hard to beat for reliability and effect. Even with the wide range of messenger and chat apps available for mobiles and desktops, email is still the most effective tool for reaching target audiences directly, and at scale.
UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!
UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!
Session Recordings & Heatmaps. As follow the best UI/UX practices while designing our website, it appears that our new planned interface is the most favorable. In fact, due to our inherent psychological preference for maintaining status quo, it’s pretty much unavoidable that we feel this way.
UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!
We like getting together with our clients once in a while to learn from them how they're leveraging their responsive website design and digital marketing for their business.