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All blogs
App Development
B2B Marketing
Behavioral Design
Ecommerce
Interview
Lead generation
UI / UX
Uncategorized
Website Design
The 95-5 Rule and What It Quietly Changes About B2B Digital Marketing Budgets

The 95-5 Rule and What It Quietly Changes About B2B Digital Marketing Budgets

Ehrenberg-Bass research has rewired how B2B digital marketing budgets should be allocated. The 95-5 rule explained, with implications for CFOs and CMOs.
Fifty milliseconds. That is how long it takes a B2B buyer to decide whether your company looks credible enough to keep researching

Your B2B Website Design Vs. Procurement’s 0.05-Second Verdict

Fifty milliseconds is how long your buyer views your homepage. In B2B, that judgement carries real money behind it.

Your website design must answer these 3 questions, according to a Digital Agency

Navigating your website should be a walk in the park, because if it isn’t, the likelihood you’ll ever achieve your goal of using your website to generate leads and sales becomes vanishingly small.

Habit Formation and Customer Loyalty in B2B Marketing

Habit Formation refers to the psychological process through which repetitive behaviors become automatic responses to specific cues or triggers. In the context of B2B marketing and sales, understanding habit formation can be a powerful tool for driving customer engagement and loyalty.

Choice Architecture: Designing Better Customer Decisions in B2B Marketing

Through understanding and applying Choice Architecture, B2B marketers design experiences that nudge customers to make decisions that are better aligned with their own needs and company objectives, fostering successful business relationships in the process.

B2B Marketing Excellence: Harnessing the Power of AI for Content Creation

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your website design for the B2B market. Join your hosts, Mike and Thomas Chanin, as they guide you through this journey.

Enhancing B2B Digital Marketing Using the Reciprocity Principle: A Practical Guide

A key psychological factor influencing customer engagement in digital marketing is the reciprocity principle, a well-established social norm where individuals are more likely to respond positively to others who have provided them with something of value first

B2B Marketing Excellence: Optimizing Your Website Design for the B2B Market

Crafting a design that effectively attracts and retains clients can be a challenge. In this episode of B2B Marketing Excellence podcast we delve into the art of optimizing your website design for the B2B market. Join your hosts, Mike and Thomas Chanin, as they guide you through this journey.

Want Better Digital Marketing? Leverage These 3 Cognitive Biases!

Cognitive biases are unconscious patterns of thought that can lead individuals to make irrational decisions or judgments.

How Psychophysics Informs Effective Website Design

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