Ehrenberg-Bass research has rewired how B2B digital marketing budgets should be allocated. The 95-5 rule explained, with implications for CFOs and CMOs.
Whether you are setting up a completely new business in Thailand, or just launching a new branch, the way you structure your company’s IT components can determine its success or failure.
Everywhere you go in Southeast Asia, you see it – noses stuck in smartphones. From urban centers to mist-shrouded jungle villages, people are browsing, liking, sending, sharing … and buying.
The credit card system of payment that oils the wheels of commerce in the US and Europe is far from being standard operating procedure in Southeast Asia. According to The Economist less than 10% of the region’s people own credit cards, and many of those who do avoid using them online.
Remember all those smartphone owners walking around staring at their screens? They may look isolated, but they’re not. They’re some of the most connected people in the world. The fact is that Southeast Asians are sophisticated users of social media.
When Facebook premiered its “Like” feature in 2009, brands everywhere became obsessed with amassing as many thumbs up as possible. The “Like” became the Holy Grail of e-marketing, an enigmatic symbol of power and status.
Online sales balance on trust. When your customers make purchases from your online store, they trust that the real-life products will match the pictures and descriptions you’ve provided.
