“…Our global clientele expect us to operate at the peak of efficiency and discretion, and we expect the same from our providers. Vimi delivered our brand design and website, and remains our preferred provider because we know we can rely on them to be there whenever we need them…”
Joshua Rotbart — Founder, J. Rotbart & Co.
Introduction
J. Rotbart & Co. is a global precious metals consultancy focused on helping clients acquire, store, and structure physical bullion. The firm operates 5 offices throughout Asia and has facilitated more than US$3 billion in precious metals transactions and storage.
Target Audiences
J. Rotbart & Co. serves high-net-worth individuals, family offices, investment firms, and financial institutions placing a minimum of US$100,000 into physical precious metals. The firm’s clients value discretion, logistical reliability, and tax-efficient storage across multiple jurisdictions.
Unique Value Proposition
The firm combines bullion trading with end-to-end secure logistics and bespoke storage across a worldwide network of vaulted locations, with full insurance coverage. Clients gain a single point of accountability across buying, transporting, storing, financing, and selling physical precious metals.
The Project — Scope of Work
VIMI was engaged to deliver the firm’s brand identity and website, and has since been retained as J. Rotbart & Co.’s preferred digital partner. VIMI’s ongoing scope has included:
- Brand identity design.
- Website design, development, and hosting.
- Copywriting, SEO, and lead-generation campaign support.
The Outcome
Over a year-long period of managing and optimizing J. Rotbart & Co’s marketing efforts, VIMI was able to increase the company’s inbound inquiries by 1000% (10x). The firm continues to engage VIMI as their outsourced marketing department.
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