Thermapet
- Brand Design
“…The team at Vimi.co did a great job of delivering professional and impressive marketing materials, brand and website for Thermapet. They were professional, on-time, and truly helpful. Will work with them again, and recommend them to others…”
Anthony Pash — CEO, Thermapet
Introduction
Thermapet is a Singapore-based startup developing fully recyclable, sustainable, heat-resistant plastic packaging.
Target Audiences
Thermapet’s buyers are food and beverage manufacturers, consumer goods brands, and packaging converters subject to growing regulatory and customer pressure to move away from single-use plastics. Decisions are typically made by sustainability directors, packaging procurement leads, and operations heads.
Unique Value Proposition
Thermapet allows packaging buyers to meet recyclability and heat-resistance requirements at the same time without forcing a trade-off in shelf life, cost, or production-line compatibility.
The Project — Scope of Work
VIMI was engaged to deliver Thermapet’s corporate brand identity, alongside the company’s website and supporting marketing collateral. The brand scope covered:
- Brand strategy, positioning, and narrative for a materials startup engaging both technical buyers and ESG-led decision-makers.
- Logo design and the wider visual identity system.
- Brand guidelines covering typography, colour, imagery, and application across digital touchpoints and marketing collateral.
- Short-form video assets to support investor and customer conversations.
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