b2blead.ai

Introduction

b2blead.ai is an internally developed CRM and AI website assistant created by VIMI. It grew from more than 15 years of working with B2B brands and seeing where buyer questions, lead capture and sales follow-up break down.

The brand makes one practical promise clear: help teams turn website conversations into useful sales opportunities.

Target Audiences

The product is built for B2B organizations with tens to hundreds of employees and annual revenues in the tens to hundreds of millions of US dollars. Their decision-makers are highly experienced commercial, marketing and operations professionals with full plates. They have little patience for anything that fails to show clear, fast and tangible value.

Unique Value Proposition

The assistant answers buyers’ questions as they explore a website, captures inquiries and brings them into a CRM where a team can act. The identity needed to communicate that connected journey at a glance, with the clarity and credibility expected by busy B2B buyers.

The Project — Scope of Work

VIMI developed the brand and applied it across the product and its communications:

• Brand positioning and visual identity.
• Logo, colour palette, typography and brand guidelines.
• Website and marketing applications.
• UX/UI design of all chat widget interfaces and states.
• UX/UI design of the CRM system interfaces.
• Homepage motion and registration presentation.