Targeting Thailand? Power Your Marketing with These Hot Trends in Web Design
Mobile devices have changed everything. Users consume content on the go. They listen to podcasts and watch videos as they ride public transportation. They look for inspiration on their smartphones and tablets, and expect to get it in the shortest amount of time possible.
Although happening worldwide, the shift to mobile is especially important to consider for businesses based in Thailand, where mobile Internet users nearly doubled from 2012 to 2013.
The Minimal Wave
The key to engaging this huge, but still fast emerging, market lies in better web design.
What’s hot in web development mirrors lifestyle trends across the board. Less is more. Clean, minimal designs rule the roost, because they deliver information faster than cluttered old websites. So, to hit your targets and see a rise in traffic, fans, and conversions, ride the wave.
Quick-hitting Text
Increasingly, web designers have trimmed the fat in their content. By featuring short, Twitter-like descriptions rather than long-winded paragraphs, they have appealed to the needs of modern-day readers, who want to consume information as quickly as possible.
More Videos, Better Images
Great web design leans heavily on effective communication. Videos and images can get your message across in a more memorable, engaging way than can words alone, so make them a focal point of your web design strategy.
More Videos
Here’s a great stat to chew on: according to McQuivey Research, a one-minute video is worth 1.8 million words. Or how about this: videos on landing pages see a 130 percent increase in conversions.
With video becoming such a powerful tool—100 million users watch a video each day—it’s no wonder it’s become the hottest medium in web design and should be a part of your strategy.
Better Images
The same general rule applies to images. People prefer visuals to words. At the same time, with so many low-grade, grainy, and homogenous images floating around the web—stock images, in particular—putting up unique images matters more than ever.
It’s best to produce your own images, if you can, but you don’t have to ditch stock images altogether. Rather, try harvesting ones that speak to your brand and communicate with your users.
Go Light on the Colors
We all know that bright colors catch the eye. But the latest trend that many designers have fallen in love with is monochromatic color schemes. By building sites based on one or two subtle shades, they’ve shifted the focus to the content. That’s an effective strategy for content-rich websites, or for sites that provide information as a service.
At Vimi, we also prefer clean backgrounds with eye-catching contrasts, like a cool blue or a sharp accenting red. They’re easy to view on a mobile device, they look great, and they capture user attention. Most importantly, this color scheme works great for websites in just about any industry.
The Redesigned Redesign
Get your web design strategy in line with the needs and wants of your users to hit your targets. But think hard about what trends might work for your website, because each site is as unique as a snowflake. And, besides—just like the weather, the trends are always changing.