3 Web Design Trends That Will Re-define User Experience in 2015
Simply put, 2014 was the year of responsive design. It wasn’t just some trend—it’s become the standard (we’ve been doing exclusively responsive websites since late in 2013 – no point building a website that’s obsolete before it goes live…). Websites are now expected to adapt to the way they’re being used by resizing, changing display, and adjusting navigation and layout depending on the device through which they’re being viewed.
This shift changed everything for web designers in Thailand. As mobile Internet usage doubles, triples, and rockets off the charts here, websites are practically expected to cater to mobile first. Fortunately, responsive design has leveled the playing field, so to speak, allowing web designers to satisfy both mobile and desktop browsers.
FairandEasy.co.th launched earlier this year is a classic example of a fully responsive corporate website.
That was the story of 2014, though. While responsive design shows no signs of disappearing, new movements will surely catch on and define the year to come in web design.
As we move toward a new year, let’s take a look through our crystal ball at potential web design trends in 2015.
1. Scroll More, Click Less
Rather than clicking in navigation bars to visit a new page, more and more websites will feature scrolling information. In other words, as you navigate down the page, content will unfold before you. This is pretty crucial to making a website mobile-friendly. The fewer clicks, the better.
The rise of parallax, a 3D design concept that makes the background of a website scroll more slowly than the foreground, is a prime example of the focus being placed on responsive design. A tool borrowed from video game design, parallax puts an emphasis on user experience. It’s an effort to make the overall consumption of content more pleasing than ever before.
But the Internet is evolving. Responsive design will have to keep up tablets, smart phones, and desktops—sure—but it will also have to account for new devices. TVs? Watches? Who knows?
2. Video Will Rule
To tell the truth, it already does. As we already mentioned, mobile Internet use in Thailand is already huge and still growing. When you take into consideration that 40% of YouTube’s traffic comes from mobile devices, the increasing need to incorporate video into web design becomes obvious.
As Internet speeds increase, adding visuals to engage audiences gets easier. Background videos will pop up on home pages, product pages, and even service pages. Visual will dominate, with video standing at the pinnacle of the movement.
3. Top-Notch Typography
Fonts are improving. This is no surprise. Content still rules. It’s what separates you in the eyes of search engines. It brings customers and fans back to your website time and again. So the look and feel of the content should naturally cater to the reader experience.
In 2015, the typography gap between print and online media will finally be bridged. The fonts you’re used to seeing in your favorite magazines will be available to web designers all over the world. And that, in tandem with smoother layouts and more engaging visual content, means this year will be an exciting time for consumers everywhere to browse the web.
Have more trends you’d like to share with us?
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