How Does Thailand’s Internet Adoption Stack-Up Against Global Trends? (January 2014)
Thanks to the good people at We are Social as of the 8th of January we all have access to an amazingly detailed snapshot of key stats, data, and behavioural indicators for social, digital and mobile channels around the world, along with in-depth stats for 24 of the world’s largest economies including Thailand.
As an agency primarily concerned with Data Driven Design we’re naturally very excited about this report (and indeed anything similar we can get our hands on) because we know exactly what kind of opportunity this type of information presents for fast acting companies that are able to utilize it quickly, and more importantly, before the competition…
Thailand by The Numbers
To make those opportunities more readily available we’ve taken the liberty of sifting through the original report and aggregating data points that relate specifically to Thailand:
Thailand Internet adoption statistics as of January 2014
Here are a few insights that spring to mind immediately:
Thailand is Still a Developing Web Economy
Thailand’s place in relation to the US and the rest of the world
Thailand is clearly still very much in the “developing” phase insofar as adoption of internet and web technologies are concerned creating a wealth of future opportunities for those companies and entrepreneurs that enter the game now.
Thailand may be behind insofar as Internet adoption is concerned, but it’s a hotspot insofar as all thngs mobile are concerned Thais usage of social and mobile is especially impressive in relation Internet adoption even when compared to “developed” economies
Thailand’s Web is Mobile
In Thailand the web IS mobile
Thais are enthusiastic adopters of mobile technology and are well ahead of the curve insofar as usage patterns are concerned, even when compared to “developed” economies. While this factoid should come as little surprise to anyone who travels the BTS (…and witnesses the ceaseless Facebooking via smartphone everyone on the train always seems engaged in), it should factor heavily in any serious web strategy targeting Thais and Thailand. In Thailand the web IS Mobile.
Thais are Social
Thais spend each day more than twice the time Americans do on Social Media
Thais are heavily engaged with social media, even when compared to users in “developed” countries. Thais spend on average about double the time American users do on Social Media, despite the fact most of them don’t actually have active Internet subscriptions yet and rely mainly on Internet Cafes and other forms of public access. This speaks heavily to the channels and advertising marketers should consider when targeting the Thai market. Social media marketing, and in particular utilization of Facebook, Instagram and Line, are a huge opportunity to reach Thai audiences effectively and relatively cheaply.
Image Credit: http://www.flickr.com/photos/denniswong/8986294043