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Navigating your website should be a walk in the park, because if it isn’t, the likelihood you’ll ever achieve your goal of using your website to generate leads and sales becomes va...

Habit Formation refers to the psychological process through which repetitive behaviors become automatic responses to specific cues or triggers. In the context of B2B marketing and ...

Through understanding and applying Choice Architecture, B2B marketers design experiences that nudge customers to make decisions that are better aligned with their own needs and com...

When it comes to B2B marketing, emails are hard to beat for reliability and effect. Even with the wide range of messenger and chat apps available for mobiles and desktops, email is...

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this re...

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to addictiv...

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their objec...

The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes for persuasion: Central...

Procurement officers will be running a comparison of a few companies for any bid, and they'll be looking at 3-5 websites at least as part of their process. In other words, as a B2B...