Social Media Marketing in Thailand: Why You Shouldn’t Forget LinkedIn
What’s Missing from Your Social Media Strategy?
Facebook, Twitter, and Instagram. Sometimes Pinterest or YouTube. These platforms have been the pillars of social media strategy for businesses in Thailand, and with good reason.
Facebook rules the roost with somewhere around 28 million members in Thailand, a country of 67 million people. Twitter and Instagram are growing quickly, too, at 45 and 35 percent respectively from last year to 2014.
But if those are the only social media platforms you’re using to network, engage clients and customers, and spread the word about your brand, you’re missing out on the massive potential of another growing medium: LinkedIn.
In 2013, LinkedIn had a humble 500,000 members in Thailand, mostly business professionals. That being said, in this country, when social media platforms grow, they grow fast. The potential for LinkedIn to become burst into the fold exists, and it could be right under the surface, scratching, pushing to expand into the mainstream. That’s important
LinkedIn is the go-to hub for B2B. So although it’s more of a social network for professionals than a hangout where anything goes, it can have a massive impact on your business.
There are over 332 million members worldwide, and 40 percent of them check their account each day. The field is rich, especially for e-commerce companies, as the industry continues to blossom in Southeast Asia. Finding a way to market your brand through all channels will become paramount to leading the industry.
Getting the Most out of LinkedIn
If you’re new to marketing on LinkedIn, you should start out with these basic steps.
Join a group that relates to your target audience and post your content regularly. Just make sure your content is rock-solid and engaging.
Share other businesses’ content, especially industry insights. Six out of every 10 readers on LinkedIn are interested in that kind of writing.
Post often. LinkedIn results in more direct traffic to your website than Facebook and Twitter. The more often your messages are out there, the greater the potential for clicks becomes.
Take advantage of your built-in fan base: your employees will click, share, and comment on your posts more often than other readers. From there, your network grows.
If you haven’t given any attention to LinkedIn, don’t wait any longer. Lead the movement before someone else in your industry does. Before long, it will catch on in Thailand, and you should be standing at the vanguard.