Sharing and Shopping: Instagram for Businesses
It’s selling your stuff on Instagram, and trendsetting businesses have figured out cool and effective ways to incorporate it into their strategies.
You should be doing this, too…
Here’s a few tips.
Capitalize on your Line account
Line is a potential gold mine for businesses because of its trust level. Tech in Asia columnist Mark Bivens recently wrote about how people even use it to send photos of bank transfer confirmations.
And he noticed that businesses on Instagram are capitalizing on that trust to drive transactions:
“Consumers that stumble across the Instagram page and like what they see
use Line to contact the merchant and ultimately make an online transaction.”
Bivens notes that this has several advantages:
- Consumers are able to deal with a live person.
- Merchants build trust by engaging directly with consumers.
- The seller and buyer can come to an agreement on any discounts and payment.
Network, network, network
Christine Hsu of Kkarmalove didn’t intend to start a business when she first started posting her outfits on Blogspot and Lookbook. She was just bored.
“I’ve always loved fashion, and since there’s nothing to do in Nebraska, fashion was one of my only hobbies,” she told AmpedAsia.
Then, she got started on Instagram, and 211,000 followers later, the rest is history.
“I get paid to post pictures up and I also make money
from selling t-shirts I designed online.”
Fashion lovers loved Hsu’s style and flocked to her account. She designed some t-shirts and gave them to influential people, which helped her gain more followers. Then, the hip online retailer Nasty Gal started selling her clothing.
“Once you’ve built up this following where people love what you post and love your style, they are more inclined to buy what you’re selling them.” — Hsu