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With Thanksgiving behind us and December upon us it looks like everyone has gift shopping and bargain hunting on the brain. For some of us this has had shocking consequences.
How We’re Suckered into Buying
I’m particularly interested in the Black Friday and Cyber Monday phenomenons this year, because I happen to be reading “Thinking, Fast and Slow“, written by Nobel prize winning economist Prof. Daniel Kahneman.
The book offers amazing insights into the strategies marketers employ to get us excited about spending our hard earned cash. Kahneman is famously quoted as saying:
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
Kahneman describes the experiments he and his collaborators developed to test cognitive biases such as the Halo and Endowment effects, and provides a very solid model for explaining how we think and make decisions. The book is truly an eye opener. If you think you deserve a gift this holiday season I’d strongly recommend you consider buying it for yourself .
OR you could…
Help Advance Research – Win The Book!
Reading Kahneman’s book has been a very rewarding experience because in many ways it provides validation for the data driven design approach we employ here at Vimi.
Since we believe in not only Talking-the-Talk but also Walking-the-Walk, we’re currently researching perceptions about website design, and would really appreciate your help answering the following survey.
We’ll be raffling off 3 copies of Thinking, Fast and Slow between those of you leave us your details.
Thanks for making it All the Way Through!
If you’ve it made all the way down here you’ve definitely earned the pleasure of Kahneman’s TED talk about happiness: