• Tops / Central Food Group
  • Tops / Central Food Group

    What They Said

    “…This is the first time I’m dealing with a partner who produces designs I can accept immediately. Vimi knows UX very well …”

    Gerald Lim
    Assistant Vice President, Digital & Innovation
    Central Food Retail Group

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    The Client

    Founded in 1996 by Central Group, Central Food Retail Company Ltd is the largest supermarket chain in Thailand with 147 branches nationwide.

    The Project

    Tops-CFRC were looking for a way to enhance shoppers’ experience by giving them a fun and accessible way to learn the stories behind their premium produce.

    Tops installed kiosks with iPads showcasing an enterprise app we designed and developed that allows shoppers to browse and learn about the best way to choose, care, prepare and serve the produce on offer. The content on the tablets is centrally managed by the Tops marketing team, which is also responsible for monitoring usage statistics.

    Together with our partners at SmartsoftAsia we provided within three months of very intensive work:

    • Frontend and backend design and development
    • Content – descriptions and tags for hundreds of individual products
    • Support for deployment in stores
    • Ongoing maintenance and updates




    Apps & Startups