Founded by K. Kingkan Salakonthanavat, the Kingkan fashion brand is dedicated to women’s individuality and sophistication. The brand’s clothing and jewelry designs are seductive, minimalist, mysterious and rebellious. They’re inspired by textures and patterns taken from the designer’s Thai environment.
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The Kingkanofficial.com website serves as an online showcase for the brand’s two brick-and-mortar locations in Bangkok, and expands the company’s reach to the rest of Thailand, and beyond. The website includes a gallery of the brand’s collections, a listing of PR and event references, and the shop locations. Plans are in place to include an online shop at a later date.
- Kingkanofficial.com is based on WordPress, an Open Source content management systemguaranteeing mobile and cross-platform compatibility, enabling easy content management and updates, and allowing for full search engine optimization. The business requirement that the site allow for future expansion into ecommerce is also supported.
- The website features:
- Responsive design, allowing mobile users – a huge and growing portion of web traffic in Thailand – easy access on their tablets and smartphones.
- Newsletter registration via Mailchimp.com.
- Integration of existing social media profiles: Facebook and Instagram.
- Search Engine Optimized – The website was developed according to current SEO best practices and supports the creation of search-friendly URLs, Headers, Titles, Tags, etc.