Beehave – Brand and Website for a Business Process Automation Provider

Beehave is a software-as-a-service platform that enables organizations to effectively create, manage and scale various operational business processes. Typical tasks Beehave manages well are those that require data-entry and processing in order to deliver an output according to preset rules.

Challenge – Market education

The biggest obstacle facing Beehave when attempting to gain marketshare is the largely traditional mindset of the B2B market segments it’s active in. There’s a near total lack of awareness among the target audience for the technologies and solutions Beehave offer, which is coupled at times to a general distrust of technological solutions promising to improve on time-tested manual processes. The original brand guidelines and communication did little to address this, which is why we offered to replace them as part of our engagement with the project.

The solution – Redesign of the SAAS brand and delivery of a new website

Beehave commissioned Vimi to provide the design, content and development for their new marketing website. After our initial assessment that the logo they had originally selected for their brand, was detrimental to their communications and image, we offered a new logo and brand guideline that, once approved, became the benchmark accorsding to which all further deliverables could be measured.

The website is WordPress based and fully bilingual – English and French.