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Fashion brand DA + PP was founded in Bangkok in 2011 by Ms. Sirithip Sripaisal. Vintage-inspired, the brand focuses on producing themed limited-edition fashion collections that have caught the attention of Gen Y fans around the globe. Unique hand-crafted prints, and other painstakingly sourced materials. are transformed into an eclectic mix of wonderful and playful designs that enable a clear statement of identity.
With over 15 brick-and-mortar shops situated in prime mall locations, DA+PP is well known on the Thai fashion scene, and is looking to leverage its success in order to expand regionally. Given the brand’s Gen Y target audience, an e-commerce platform was a natural evolution. The website’s goal is make DA+PP fashion accessible to fans in Singapore, Korea and elsewhere to purchase the fashion they love at any time, and from any place.
- DA-PP.com is WordPress based, guaranteeing mobile and cross-platform compatibility, and enabling easy content management and updates.
- The site has a fully mobile responsive design that’s optimized for readability on smartphones.
- The Woocommerce e-commerce platform supports the shopping experience.
- Multiple payment gateways were integrated in order to cater to both local and international buyers.
- Browsers are encouraged to sign up for newsletter updates.
- Item pricing is controlled by the location of the browser – prices are set separately for each location.
- A live-chat feature allows browsers to talk to a store representative directly on the site.