• DA+PP

    What They Said

    “…Vimi fully understands our brand and business needs.
    They delivered a commercially appealing and fun platform…”

    Sirithip Sripaisal
    Brand Director
    DA+PP Ltd.

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    The Client

    Fashion brand DA + PP was founded in Bangkok in 2011 by Ms. Sirithip Sripaisal. Vintage-inspired, the brand focuses on producing themed limited-edition fashion collections that have caught the attention of Gen Y fans around the globe. Unique hand-crafted prints, and other painstakingly sourced materials. are transformed into an eclectic mix of wonderful and playful designs that enable a clear statement of identity.

    The Project

    With over 15 brick-and-mortar shops situated in prime mall locations, DA+PP is well known on the Thai fashion scene, and is looking to leverage its success in order to expand regionally. Given the brand’s Gen Y target audience, an e-commerce platform was a natural evolution. The website’s goal is make DA+PP fashion accessible to fans in Singapore, Korea and elsewhere to purchase the fashion they love at any time, and from any place.

    • DA-PP.com is WordPress based, guaranteeing mobile and cross-platform compatibility, and enabling easy content management and updates.
    • The site has a fully mobile responsive design that’s optimized for readability on smartphones.
    • The Woocommerce e-commerce platform supports the shopping experience.
    • Multiple payment gateways were integrated in order to cater to both local and international buyers.
    • Browsers are encouraged to sign up for newsletter updates.
    • Item pricing is controlled by the location of the browser – prices are set separately for each location.
    • A live-chat feature allows browsers to talk to a store representative directly on the site.





    E-Commerce Website