• Active Management Asia
  • Active Management Asia

    The Client

    Founded in Bangkok in 2006 Active Management Asia and owner Serge Henkens have established an international reputation for professionally organized events, solid logistics and safe yte challenging race courses. The company specializes in organizing running events, marathons, triathlons, trail running, cycling and adventure races.

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    The Project

    The brief AMA gave us was to update their brand to reflect their expanding operations. Our goal was to provide a brand makeover that would establish the company as the leading race provider in SEA, and rebuild AMA the website as a mobile responsive platform that would support the company’s growth in the years to come.

    • AMA-Events.com is based on WordPress, an Open Source content management system guaranteeing mobile and cross-platform compatibility, enabling easy content management and updates, and allowing for full search engine optimization.
    • The website features:
      • Responsive design, allowing mobile users – a huge and growing portion of web traffic in Thailand – easy access on their tablets and smartphones.
      • Events and news streams for publishing both upcoming races, and scores from past events.
      • Access to the company’s proprietary race management platform.
      • Picture galleries from past races.
      • Search Engine Optimized – The website was developed according to current SEO best practices and supports the creation of search-friendly URLs, Headers, Titles, Tags, etc.



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