Mobilegeddon Is Here! Is Your Site Mobile-Responsive?
By now, you’ve heard of Mobilegeddon. Oh, wait, you HAVEN’T?
If your website is in any way important to your marketing, you’d better read on…
What is Mobilegeddon?
“Mobilegeddon” is the nickname for the latest big update of Google’s search algorithm. It was rolled out on April 21st and it’s primary function is to test web-pages to ensure a smartphone user can navigate them easily.
Why All The Panic?
Google updates its algorithm all the time, and requiring site be more “mobile friendly” seems like a good idea, “so why the mass hysteria?” you may well ask.
…In 2012, a ranking demotion caused by Google’s “Panda” update was blamed by Demand Media for a total of $6,400,000 loss in earnings…
According to an interview given by independent analyst Greg Sterling to USA Today, a website with a top first page ranking for a given search query could find itself demoted to the 9th or 10th place. A demotion like that could end up creating a loss of thousands of dollars in potential business. In 2012, a ranking demotion caused by Google’s “Panda” update was blamed by Demand Media for a total of $6,400,000 loss in earnings.
44% Of The Fortune 500 Will Be Affected
To put things into perspective Panda impacted roughly 11% of all search results according to Danny Sullivan, the editor of the SearchEngineLand website whereas a recent TechCrunch study found that 44% of the Fortune 500 companies aren’t mobile ready. Assuming these companies get hit with demotions this is a shakeup that will affect billions of dollars in business.
The Web Is Mobile
Why is Google doing this? Consider these eMarketer statistics:
- More than 1.91 billion people across the globe are using smartphones this year.
- In 2016, there will be more than 2 billion smartphone users worldwide.
- More than a third of consumers worldwide will be using smartphones by 2018.
In a post in February, Google said, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”
What You Need To Do Next
Google announced it will finish reindexing by May 15th so if you don’t want to see your hard earned rankings going awa, it’s essential you get your butt in mobile gear ASAP.The good news is that it’s not massively complicated to comply. As TechCrunch put it, a site’s text “has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling.”
Not sure if your pages stack up? You can check your pages here with Google’s handy tool.