How Much Has Your Mobile Traffic Grown This Year?
Recently, at Fortune’s annual Brainstorm Tech conference in Aspen, YouTube CEO Susan Wojcicki described the company’s top three priorities as being: “Mobile, mobile, mobile”.
The company’s website states 50% of YouTube’s views are already on mobile, and mobile ad revenue is showing 100% growth year-over-year. With this trend only set to accelerate it should come as no surprise this is where, according to Ms. Wojcicki, the company will be investing its efforts in the months to come.
But What About Us Little Folk?
As a web entrepreneur it’s always interesting for me to see what the giants of the industry are up to, and how it applies to my own little piece of heaven, so I decided to run a quick check to see how much has changed for us and a few of our clients over the past year insofar as mobile traffic is concerned.
The following screenshots were taken from the Google Analytics panels of 5 randomly chosen websites from the portfolio we manage. I’ve obscured the quantitative data in respect of the client’s privacy, but as a rule the graphs represent tens of thousands of visits over a period of two years.
- Two are ecommerce sites, and the other three are brand and corporate sites.
- Three of the sites are for clients in Southest Asia, and the other two are for clients outside the region.
While the differences in the stats between the sites are significant, with increases in mobile traffic ranging from as a little as +30% to as much as +300%, the overall trend is very clear and as a whole the numbers paint a compelling picture –
While mobile is still not the major source of traffic, it’s growth rates can’t be ignored.
Coupled with Google’s “Mobilegeddon” announcement from earlier this year, it all really adds up to a forceful argument in favor of stepping up your mobile game as soon as possible.
I’d also venture three further observations:
- Visitors on mobile are probably more web savvy.
- They certainly must at least have the disposable income required to own a smartphone.
The Bottom Line
Availability on mobile means greater accessibility – Having a desktop only site means you’re only relevant to those people who are at a desktop, while a mobile responsive website broadens your opportunity to pretty much all their waking hours…