Our Google Ads solutions drive your B2B sales and build your lead generation pipeline

The Google Ads platform, proven to be one of the most effective and successful forms of advertising available, offers your B2B business specialized advertising solutions guaranteed to help you sell more.

Speak to an expert
Vimi - Are You Selling Enough?

“…Vimi delivered all the way. They provided us with good advice on how to maximize the return on our investment, & their strict adherence to process steered us to speedy completion of the project. I highly recommend them…”

Markus Wehrhahn, Managing Director, RLC Outsourcing

Vimi - Are You Selling Enough?

“…I was very impressed that Vimi’s overriding concern was my satisfaction – a refreshing change from companies whose primary concern seems to be how quickly they can invoice and get paid. I’m looking forward to continuing to work with Vimi in to the future…”

Gavin Shaw, Managing Director, Plumbingcounter.com.au

Google offers advertising opportunities on:

Google search results

Web search engine

Youtube

Video-sharing platform

Google maps

Web mapping service including business directory

Google Display Network

A group of more than 2 million websites, videos, and apps where your ads can appear.

Google ads drive b2b sales

With Google ads you can  identify & engage key stakeholders and decision makers at their Moment of Relevance, and provide your sales team with a new source of opportunities for: 

  • Direct sales of products and services  
  • Qualified sales inquiries
  • Registration for your trade-show meetings and events
Speak to an expert

Are Google ads for you?

Our Google ads solutions are tailored to deliver the best results for B2B organizations operating in these sectors:

  • Corporate services: Legal / Accounting / HR / Training
  • Banking, insurance and fintech 
  • Renewable energy & resources 
  • Industrial manufacturing
  • Healthcare & pharmaceuticals 
  • NGOs
Speak to an expert

Reach your target audience

While Google offers a variety of advertising options, its best known offers are Google search ads, which are purpose-built to guarantee your advertising spend is invested exclusively for targeting people who are actively seeking the solutions your company offers.

Speak to an expert

Lead Generation by intention

Google’s effective monopoly as a search engine provides  a unique advantage over other forms of advertising – The ability to display ads to people based on their searches. To see this in action take a quick break and run a search for “Corporate Lawyer” – The ads you’re seeing at the top of the search results are most likely for corporate law firms in your area. 

The targeting of your Google ads campaigns is built around the selection of which search phrases you want your ads to display for. Continuing our example from above, a law firm could select key phrases like “corporate lawyer”, “commercial contracts” & “company setup”. It could even use the names of competing law firms, with the hope of gaining the attention of their leads and customers.  

Speak to an expert

Google ads – how does it work?

1. Resources 

Your project team is headed by one of our managing partners to ensure you get the insights & impact you need. Your delivery team includes: 

  • Project manager.
  • Copywriters. 
  • Campaign manager.
  • Designer.

2. Process

The project milestones for your Google ads campaign are: 

Vimi - Are You Selling Enough?

1. Introduction – Discovery and Estimation

Your project starts with a briefing meeting where we’ll learn about your goals, scope, schedule & budget.

Goals

  • Meet your team and build rapport. 
  • Introduce our people & methodology.
  • Learn about your business goals & objectives.
  • Recognize existing benchmarks & status quo.
  • Establish what outcome will have a meaningful impact for your organization. 
  • Agree on KPIs for performance evaluation. 
  • Proposal & contract

Deliverables

  • Discovery brief –  meeting summary.

Time

2-5 days.

Vimi - Are You Selling Enough?

2. Planning Setup and Launch

After requirements, performance benchmarks, governance processes & commercials are agreed, we’ll plan, launch, & manage a campaign guaranteed to deliver you qualified sales leads.

Goals

  • Create a Facebook ads strategy to effectively deliver on your defined goals.
  • Start a shared working environment.
  • Create targeted audiences.
  • Create ad content. 
  • Launch & manage your ad campaigns.  
  • Identify performance benchmarks

Deliverables

  • Strategy proposal.
  • Project plan.
  • Google ads copy / banners.

Time

5-10 days.

Vimi - Are You Selling Enough?

3. Google ads evaluation, assessment & optimizations

Once the campaign is running we’ll conduct weekly and monthly assessments to identify and establish effectiveness benchmarks, & suggest & implement performance optimizations.

Goals

  • Periodic summary and analysis of your Google Ads B2B digital marketing campaigns.
  • Identify and implement campaign optimizations on an ongoing basis.

Deliverables

  • Google Ads performance reports.
  • Campaign optimizations.

Time

Monthly ongoing

Vimi - Are You Selling Enough?

You may also be interested in our other Digital Marketing products:

Facebook ads for B2B Lead Generation

More information

Linkedin ads for B2B Lead Generation & Marketing

More information
Contact

Talk to us about your project

Thanks for your interest – Please leave your details  & we’ll get back to you in the next 24 business hours