Build a new pipeline for your sales team with Facebook ads for B2B lead generation
Facebook ads are one of the most effective and cost efficient forms of digital marketing available. Facebook’s advertising solutions are your opportunity to identify, qualify and engage with leads you may otherwise miss.
“…We get around 3 calls a day from people who have seen our website one way or the other…”
Gavin Vongkusolkit, Managing Director, Heritage Estates Co., Ltd.
Facebook’s B2B advertising solutions include:
Brand awareness
Ads for highly targeted engagement.
Lead generation
Ads for collecting Facebook users’ data.
Event registrations
Remarketing
Ads for engaging people who have previously visited your website
Facebook ads build your b2b lead pipeline
Facebook lets you target your audience according to their demographic profile and behavioral patterns. With Facebook you can identify your audience to ensure your offers are displayed to prospective clients – Including people who could be interested in your company, but haven’t heard of it yet. Don’t miss out on this valuable opportunity to provide your sales team with a new source of leads for:
- Direct sales of products and services
- Qualified sales inquiries
- Registration for your trade-show meetings and events
Are Facebook ads for you?
Our Facebook ads solutions are tailored to deliver the best results for B2B organizations operating in these sectors:
- Corporate services: Legal / Accounting / HR / Training
- Banking, insurance and fintech
- Renewable energy & resources
- Industrial manufacturing
- Healthcare & pharmaceuticals
- NGOs
Access the world’s largest audience
Roughly one third of the human race logs into Facebook every month giving the platform unprecedented amounts of personal, demographic and behavioral data which they leverage in order to match businesses with the people most likely to respond to their offers.
Define and focus on your target audience
Facebook audience creation lets you use any combination of the following signals to give you unprecedented granularity in selecting who to target with your campaigns:
- Career – Target people by their profession and the company they work for.
- Location – Target people by country, city and post code.
- Gender – Target women, men, or both.
- Age – Target people within a defined range of ages.
- Language – Target people by languages they speak.
Other signals that can be leveraged are people’s friendships & personal connections, their education, and even their patterns for engaging with technology
Facebook ads – how does it work?
1. Resources
Your project team is headed by one of our managing partners to ensure you get the insights & impact you need. Your delivery team includes:
- Project manager.
- Copywriters.
- Campaign manager.
- Designer.
2. Process
The project milestones for your Facebook ads campaign are:
1. Introduction – Discovery and Estimation
Your project starts with a briefing meeting where we’ll learn about your goals, scope, schedule & budget.
Goals
- Meet your team and build rapport.
- Introduce our people & methodology.
- Learn about your business goals & objectives.
- Recognize existing benchmarks & status quo.
- Establish what outcome will have a meaningful impact for your organization.
- Agree on KPIs for performance evaluation.
- Proposal & contract
Deliverables
- Discovery brief – meeting summary.
Time
2-5 days.
2. Planning Setup and Launch
Once we’ve agreed on your goals, requirements, performance benchmarks, and governance processes, we’ll plan, launch, & manage a campaign to deliver you qualified sales leads.
Goals
- Create a Facebook ads strategy to effectively deliver on your defined goals.
- Start a shared working environment.
- Create targeted audiences.
- Create ad content.
- Launch & manage your ad campaigns.
- Identify performance benchmarks
Deliverables
- Strategy outline.
- Project plan.
- Facebook ads copy / banners.
Time
5-10 days.
3. Facebook ads evaluation, assessment & optimizations
Once your ads are live and running we’ll do weekly and monthly assessments to find and build-up benchmarks for performance, as well as suggest & implement optimizations for your Facebook B2B digital marketing .
Goals
- Periodic review of your Facebook campaigns.
- Identify and implement campaign optimizations on an ongoing basis.
Deliverables
- Ads performance reports.
- Facebook campaign optimizations.
Time
Monthly ongoing
