B2B lead generation to boost your sales KPIs

We help build your business development pipeline by identifying & engaging key decision makers, B2B buyers & procurement officers in your target markets.

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oliver gippet VIMI Are You Selling Enough

“…VIMI have been perfectly efficient in understanding our market segment & positioning… Results are significant & that is an achieved objective…”
Olivier Gippet, Vice President International Development, Locatel

VIMI Are You Selling Enough

“…We get around 3 calls a day from people who have seen our website one way or the other…”
Gavin Vongkusolkit – Managing Director, Heritage Estates Co., Ltd.

Is B2B Digital Marketing for you?

If you’re a B2B company in the following sectors – We’re the agency for you:

  • Energy & resources
  • Food & manufacturing
  • Healthcare & pharmaceuticals
  • Financial services & technologies
  • Corporate services: Legal / Accounting / HR / Training

 

We work best with companies that, although less visible to the general public, have the biggest impacts on our economy & society.

Our clients appreciate our understanding of their world view, goals, processes & challenges. Often once we start working with a customer they gradually increase the scope of our engagement as the relationship is established and trust is built.

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Vimi - Are You Selling Enough?
Digital Marketing for B2B Companies

B2B Digital Marketing Benefits

Build your pipeline & boost inbound marketing and sales KPIS

Give your biz-dev team a new source of qualified leads to engage & close.

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Setup a new sales funnel without wasting executive time

Normally building a sales funnel takes a big chunk out of already busy executive calendars. Our turn-key model guarantees you a new sales funnel without interrupting decision makers’ schedules.

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Widen your sales funnel with an untapped source of leads

Most B2B companies don’t yet leverage digital marketing to drive sales. By tapping in to this new lead source we’re able to widen your funnel without cannibalizing existing efforts.

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Professional delivery & peace of mind 

Enjoy a clear, transparent & efficient process that guarantees peace-of-mind from ideation & proposals to delivery & ongoing support: 

  • Your lead generation project plan follows clear & agreed on milestones. 
  • Delivery is managed by an experienced Project Manager who updates you with regular progress reports.
  • Project artefacts & materials are stored in the cloud allowing you constant & unrestricted access. 
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B2B lead generation – how does it work?

1. Resources 

Your project team is headed by one of our managing partners to ensure you get the insights & impact you need. Your delivery team includes: 

  • Project manager.
  • Copywriters. 
  • Information architects. 
  • UX / UI designers.
  • Animators.
  • Developers. 
  • QA Engineer. 

2. Process

These are the milestones your B2B lead generation campaign follows from start to finish: 

Vimi - Are You Selling Enough?

1. Introduction

We offer a free consultation to kick-off your project & gain an initial understanding of your goals, scope, timeline & budget. 


Vimi - Are You Selling Enough?

2. Discovery & Estimation

After performance benchmarks & commercials are agreed, we’ll plan, launch, & manage a campaign guaranteed to deliver you qualified sales leads.

Goals

  • Establish an initial understanding of your business.

  • Identify current situation & existing success benchmarks.

  • Clarify what results will have meaningful impact for your organization.

  • Map your current online channels & how they’re leveraged.

  • Establish initial rapport & buy-in with your stakeholders.

  • Introduce our team & working methods.

Deliverables

  • Discovery summary brief.

  • 250-500 lead contacts for review.

Time

2-5 days.

Vimi - Are You Selling Enough?

3. B2B digital marketing – planning, strategy & setup

With requirements confirmed, we’ll begin planning your new sales funnel and setting up your projects’ working environment & governance processes.

Goals

  • Develop an effective inbound marketing strategy for filling your pipeline with new potential customers.

  • Define the funnel – What accounts for each of the funnel’s stages: Awareness, Interest & Action.

  • Establish agreed lead qualification benchmarks.

  • Determine content & syndication strategies likeliest to drive conversions.

  • Establish agreed analytics & reporting for KPI evaluation.

Deliverables

  • Strategy proposal.
  • Project plan.

Time

5-10 days.

Vimi - Are You Selling Enough?

4. B2B lead generation funnel prep

With digital marketing strategy & plan agreed, we’ll start building infrastructure & content for your new sales funnel. During this phase we’ll be sourcing target audience lists & preparing the content marketing needed to ensure an effective launch.

Goals

  • Setup shared working environment.
  • Build out the sales funnel.
  • Prepare content marketing for the agreed pilot period.
  • Schedule content publications & releases. 
  • Setup Google Analytics.
  • Setup reporting frameworks. 
  • Run pre-launch testing.

Deliverables

  • B2B content & media: blog posts, case studies, newsletters, infographics, videos, surveys, presentations, etc. 
  • Email marketing.
  • Facebook ad – Social media marketing – Copy & banners. 
  •  Google ads (Adwords) – Copy & banners. 
  • Landing pages.
  • Social media accounts.
  • Search engine optimization.
  • Marketing automations.
  • Analytics & reporting frameworks.

Time

5-10 days.

Vimi - Are You Selling Enough?

5. Lead generation campaigns – pilot period

Once you approve your new funnel, we’ll launch & manage it for the duration of the pilot period. During this phase we’ll run campaigns to engage new leads with your new sales funnel.

Goals

  • Launch & manage the sales funnel to build brand awareness & engage new potential customers to contact your sales team.
  • Improve your company’s ranking for relevant Google searches. 
  • Tweak campaign content to optimize performance. 
  • Establish performance benchmarks for funnel performance. 
  • Deliver qualified sales leads to your business development team.

Deliverables

  • Weekly & monthly performance & benchmark reports.
  • Immediate & real-time handover of viable sales leads. 

Time

A 3 month pilot is the minimum period for establishing meaningful performance benchmarks.

Vimi - Are You Selling Enough?

6. B2B digital marketing evaluation & assessment 

Once the pilot phase is complete we’ll assess the campaigns, establish performance benchmarks, & suggest optimizations & improvements for the next phase.

Goals

  • Summarize the pilot of your B2B digital marketing campaign.
  • Establish benchmarks for the content marketing, inbound leads, & overall performance of the delivery.
  • Generate actionable insights for optimizing future B2B digital marketing strategies. 

Deliverables

B2B digital marketing campaign summary detailing: 

  • Target audience email & contact detail lists. 
  • Content marketing deliverable summary.
  • Adwords & Facebook ads performance reports.
  • Email marketing performance reports.
  • Inbound marketing lead lists.

Time

5-10 days to collect data & deliver the report.

Vimi - Are You Selling Enough?

7. Implementing learned insights

After completing a 3 month pilot we’ll collect & analyze your results to identify your return on investment. Boost your lead generation further by continuing our contract. We’ll optimize your existing funnel even more & build new ones to target for additional audiences.

Goals

  • Implement learning from pilot digital marketing campaign to launch & manage new additional sales funnels.
  • Deliver more leads to your sales team. 
  • Further improve your company’s ranking for Google searches.

Deliverables

  • Weekly & monthly performance & benchmark reports.
  • Immediate & real-time handover of viable sales leads. 

Time

To ensure you gain meaningful impact, every engagement is for a 3 month period.

Our Digital Marketing products consists of:

Facebook ads for B2B Lead Generation

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Google ads for B2B Lead Generation

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Linkedin ads for B2B Lead Generation

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