Blog Like You Mean It: Three Tips to Driving Sales with Your Blog
Every blog needs a purpose, a raison d’être, if you will. A good blog adds credibility to your brand and boosts your online presence through search engines like Google and Bing. But it can do even more than that—a well-designed blog drives sales when you know what you’re doing.
According to a survey on inbound marketing, 43 percent of marketers generated a customer through their blog in 2013, and they spent only 9 percent of their staff dedication and 7 percent of their budget on blogging. What’s more, 82 percent of marketers who blogged daily earned new customers. Those are telling stats about the way marketers can drive sales with their blogs.
A blog post doesn’t have to be long or complicated: it just has to hit the right notes. After all, it’s just another form of communication, which you already know how to do effectively. With that in mind, check out these three blogging tactics that drive sales.
Appeal to Your Buyers’ Personas
This tactic touches on two points. First of all, your customers want to read about subjects they care about, not your opinion on the state of the economy. And second, the way you write has to attract and retain customers.
Will your readers get something of value out of the topic of your blog post? If not, then think of something else to write. When writing to generate conversions, remember to focus your posts on your services or products most often while adding variety .
Who are your buyers? As we mentioned before, “be your own customer.” With that in mind, it’s easier to nail down the right voice and style to appeal to them.
When you’re audience handles precious metals, they’re likely to be well-heeled individuals, and business people, who are likely to expect a formal tone. If however you retail clothing for teens, your readers will probably prefer a more casual, and informal, approach.
Remember Your CTAs
Whether it’s getting subscriptions to your newsletter or pointing customers to a particular product, you can’t expect your readers to get there without a call to action.
Spell it out for them: “Click this link to learn more about how our app can help you!”
And don’t forget to make your blog post easily shareable. Include buttons for Facebook, Twitter, Pinterest, and all relevant social media platforms. After all, when your current readers share your content, you stand to gain new ones.
Be Creative: Design Matters
You have to keep your audience around in order to convert. That’s the basic principle of the conversion funnel, after all. There are countless ways to engage your customers. Get creative with the look and feel of your blog.
Tried-and-true formulas for successful blog posts include bullet points, numbered lists, and content backed by lots and lots of pictures or videos. Bullet points and numbers signal key content. This is important because, as is well-documented, readers tend to skip the fluff and head straight to the point.
Images or videos break up layers upon layer of text. They’re quick-hitting and easy to digest, and that’s more important than you might realize—your customers probably spend all day reading chunks of dry text. Treat them to a medley of multimedia.
Optimize your inbound marketing. Drive sales with your blog. And remember: use Google Analytics to track the number of visits to your blog that actually convert. It’s all there for you.