Powering Content marketing by adding an RSS feed to your B2B Website
We’ve discussed the importance and best methods for adding new features to your B2B website before.
In this post we, the little elves at Vimi, are going to show you how you can embed an RSS feed into your B2B website, so you can make cool news pages for your content marketing efforts.
What is RSS and how does it drive content marketing?
RSS originally stands for RDF Site Summary (Yes, it’s an acronym within an acronym!), but its been appropriated to stand for Really Simple Syndication. Such is the way of the web.
Naming aside, the only thing you really need to know is that it’s a technology that helps you get the latest and greatest the web has to offer about the topics YOU and your audience care about – No more searching for news – with RSS the news comes to you!
In a nutshell: RSS allows you to subscribe to the topics and gets you updates on those topics. This is obviously useful content to drive your B2B marketing.
Step 1 – Getting RSS address
If you’ve already got your RSS feed address you can skip this step, otherwise follow the steps highlighted in this post to get a Google search RSS address, or head on to fetchrss.com to make an RSS from pretty much any page you want.
Step 2 – Embedding code on your B2B website
Now that we have RSS feed Address to use. It’s time to put it to use.
- Go to http://feed2js.org/index.php?s=build Put your RSS address into the first field (URL Enter the web address of the RSS Feed (must be in http:// format, not feed://)
- Press Preview button on the right hand side. If your feed shows up on a pop up you’re good to go.
- Press Generate
- Copy the code generated
- Paste the code into your webpage
Step 3 – Customizing your B2B feed
Great! Now you have RSS feed on your page, but it’s not displaying the information the way you want. Don’t panic! Display can be customized… Go to http://feed2js.org/index.php?s=build, and check out the customization options
- Show Channel? – Controls the title of your feed. In our case it will display your search query – Google news
- Number of items display – How many news items will your feed show. The default (0) will display 10 items.
- Show/hide description? How much? – How much description for each news item displayed.
- No description = set to “0”
- Full description = set to “1”
- To customize enter the number of characters for display here
- Show item author – Pretty self explanatory…
- Use HTML in item display– This option allows your feed to have all the bells and whistle HTML code can offer.“
- Yes” = all the images and formatting of the source page
- “No” = simple unformatted text
- “Preserve paragraphs only” = Paragraphs formatted only
- Show posting date – Self explanatory…
- Time zone offset – By default set to the feed source’s native time. You can set your own time zone by offsetting GMT.
- Target links in the new window? – This is an option you should really look at!
- To open the feed item links in the same window (replace the content) put “n”
- To open the feed item links in new window put “y”
The rest of the options are best left untouched unless you know what you’re doing, so we’ll leave them for next time…
Let your B2B website development to us
On reading this again i appreciate that the process above can be quite daunting, and it may well be that rather than spend a day fiddling with a bunch of services to make this work, you might prefer to leave the work to us – We’re always happy to help B2B companies with their marketing efforts – Speak to our experts today.Brayden Law