Virality, Observational learning & Mimicry – A Behavioral Design perspective

If we’ve learned anything from Corona virus, it’s just how effective virality can be, but thankfully it can be applied positively as well,


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A Behavioural Design view of Chinese New Year, Reciprocity, and how you can use it for B2B marketing

Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, and are central to why we can’t put our phones down.


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B2B Marketing using Door in the Face Technique

Door in the Face technique is a compliance methodology empirically proven to get people to do what you want. It's effective for B2B marketing as well.


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Good app UX design, phone addiction & completion bias – are they related?

Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, and are central to why we can’t put our phones down.


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3 Old-School Marketing Hacks for Digital Marketing Success

With over 1.3 billion visitors to Facebook everyday, it’s key you get your marketing right. Old-school marketing has the answers.


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B2B Lead Generation – Marketing Assessment Survey

Enter your details below to receive your free copy of our B2B LEAD GENERATION ASSESSMENT SURVEY which will help you understand and benchmark current marketing efforts, and plan…


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4 Amazing Facts about Video for Marketing

It’s predicted that 75% of mobile information will be communicated through video within the next couple of years


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An ASEAN Guide to Facebook for B2B Marketers

Social media is excellent for B2B marketing. Google Ads, Twitter and LinkedIn play an essential role in digital marketing, but arguably, it’s Facebook that delivers the biggest…


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Fueling Brand Success with Online Marketing – The Ecocamel Case Study

EcoCamel, is a UK based designer and manufacturer of state-of-the-art shower-heads. See how they use digital marketing to their advantage.


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5 Reasons Video Helps You Sell More

You’re 53 times more likely to appear on Google search’s first page with video content on your website. Including video in your marketing strategy is becoming more important than…


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