February 6, 2020
Virality, Observational learning & Mimicry – A Behavioral Design perspective
If we’ve learned anything from Corona virus, it’s just how effective virality can be, but thankfully it can be applied positively as well,
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January 24, 2020
A Behavioural Design view of Chinese New Year, Reciprocity, and how you can use it for B2B marketing
Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, and are central to why we can’t put our phones down.
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January 20, 2020
B2B Marketing using Door in the Face Technique
Door in the Face technique is a compliance methodology empirically proven to get people to do what you want. It's effective for B2B marketing as well.
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November 28, 2019
Good app UX design, phone addiction & completion bias – are they related?
Today we’re going to look at how app UX design, and specifically notifications, trigger Completion Bias, and are central to why we can’t put our phones down.
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November 7, 2019
3 Old-School Marketing Hacks for Digital Marketing Success
With over 1.3 billion visitors to Facebook everyday, it’s key you get your marketing right. Old-school marketing has the answers.
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October 12, 2019
B2B Lead Generation – Marketing Survey Assessment
Enter your details below to receive your free copy of our B2B LEAD GENERATION ASSESSMENT SURVEY which will help you understand and benchmark current marketing efforts, and plan…
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October 9, 2019
4 Amazing Facts about Video Marketing
It’s predicted that 75% of mobile information will be communicated through video within the next couple of years
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October 7, 2019
An ASEAN Guide to B2B Facebook for B2B Marketers
Social media is excellent for B2B marketing. Google Ads, Twitter and LinkedIn play an essential role in digital marketing, but arguably, it’s Facebook that delivers the biggest…
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August 29, 2019
Fueling Brand Success with Online Marketing – The Ecocamel Case Study
EcoCamel, is a UK based designer and manufacturer of state-of-the-art shower-heads. See how they use digital marketing to their advantage.
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May 23, 2019
5 Reasons Video Helps You Sell More
You’re 53 times more likely to appear on Google search’s first page with video content on your website. Including video in your marketing strategy is becoming more important than…
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