Mike Darnell

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Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this…

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to…

It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory?

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their…

The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes for persuasion:…

As an agency primarily concerned with digital and UX/UI to support B2B brands' app and website development, we’re naturally very excited about any report we can get our hands on…

Being a digital agency specialized in providing content marketing, web design and app development services to B2B companies, we often find ourselves brainstorming with members…