Our Best UX and UI Practices for 2020

UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!


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COVID19 Relief Fund for B2B Businesses

Need help marketing your company due to COVID19? We're offering a relief package of 250 VERIFIED LEAD EMAILS to support your digital business development efforts. It's FREE!


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User Experience, Behavioral Design and the Zeigarnik Effect

Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this…


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Behavioral Design, UX and Completion Bias

Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to…


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For Memorable B2B Marketing Leverage Serial Position Effect

It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory?


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Behavioral Design, Viruses & the Fundamental Attribution Error

Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their…


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B2B Lead Generation, Negotiation, & The Elaboration Likelihood Model

The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes for persuasion:…


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Digital & Marketing Opportunities for B2B in Thailand

As an agency primarily concerned with digital and UX/UI to support B2B brands' app and website development, we’re naturally very excited about any report we can get our hands on…


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B2B Content Marketing – Want Lead Generation? Avoid Jargon!

Being a digital agency specialized in providing content marketing, web design and app development services to B2B companies, we often find ourselves brainstorming with members…


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