January 7, 2021
Don’t miss our B2B email marketing workshop!
Don't miss our excellent B2B email marketing workshop - We’re now offering it free-of-charge to select manufacturers and B2B firms. Apply here!
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June 16, 2020
Our Best UX and UI Practices for 2020
UX UI is a deeper understanding of the discipline is one that sees it as responsible for designing all aspects of a user's interaction with the company!
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April 21, 2020
COVID19 Relief Fund for B2B Businesses
Need help marketing your company due to COVID19? We're offering a relief package of 250 VERIFIED LEAD EMAILS to support your digital business development efforts. It's FREE!
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April 3, 2020
User Experience, Behavioral Design and the Zeigarnik Effect
Behavioral design is all about the application of psychology into user experience. With memory being so central to our consciousness it’s obviously a major area of focus in this…
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March 27, 2020
Behavioral Design, UX and Completion Bias
Completion Bias is the sense of satisfaction we feel with tasks we've completed. It's a strong behavioral design cue for creating amazingly engaging UX, but it can lead to…
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March 17, 2020
For Memorable B2B Marketing Leverage Serial Position Effect
It’s easy to forget how essential memory is to our cognition.What are techniques we can leverage to improve our working memory?
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March 17, 2020
Behavioral Design, Viruses & the Fundamental Attribution Error
Fundamental Attribution Error is the phenomenon we’re all familiar with wherein whenever something bad happens to other people, we tend to blame it on them, rather than their…
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March 16, 2020
B2B Lead Generation, Negotiation, & The Elaboration Likelihood Model
The Elaboration Likelihood Model (ELM) was first developed in the 1980s to provide a psychological insight into how persuasion works. It proposes two routes for persuasion:…
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January 31, 2014
Digital & Marketing Opportunities for B2B in Thailand
As an agency primarily concerned with digital and UX/UI to support B2B brands' app and website development, we’re naturally very excited about any report we can get our hands on…
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September 10, 2012
B2B Content Marketing – Want Lead Generation? Avoid Jargon!
Being a digital agency specialized in providing content marketing, web design and app development services to B2B companies, we often find ourselves brainstorming with members…
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