Attract More Business with Animation Video

We’re all watching more video than ever with the result being that businesses producing video are winning market share from those that aren’t. Which side of the fence do you want to be on?

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“…The Vimi team hit it out of the park with their animated video. Gives us a great marketing tool that explains the complexities of what evRiderz is about. Their team’s enthusiasm, experience and market knowledge ensured I came in on budget and on time,  could not be happier with both the video and team!..” 

Gareth Kerr, Founder and Chief,  evRiderz Ltd.

“…When it comes to speed you guys are on top of it, because that was done very quickly. We were really happy with that. An excellent example of how a company should treat a client in terms of responsiveness and addressing the points that we shared in a very professional manner…” 

Kun Jiang, Chief Executive Officer,  Biomark Ltd.

Why Do I Need a Video?

A cool video can drive engagement and sales, increase brand awareness, and serve as a powerful tool for delivering your message.

In a recent survey, 96% of respondents said they watched a video to learn about a product or service, and 84% said a video was instrumental in their buying decision. The same survey also found people share videos twice as often as other forms of media.

Studies show businesses are now seeing their best marketing ROI from the videos they produce. Videos have overtaken blogs and infographics as the most engaging content format for both B2C and B2B consumers. Some of the metrics marketers reported seeing for video return-on-investment are:

  • 87% – Increase in website traffic.
  • 81% – Increase in time spent on websites.
  • 80% – Increase in sales.

And a whopping 95% said videos helped users gain a better understanding of their offerings.

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Example: Custom character 2d animation: – Full color – Full animation

Example: Custom character 2d animation: – Full color – Full animation

Animation Video Use Cases

Videos are an extremely flexible format, and none more so than animated videos. An animated clip is your opportunity to communicate with your audience through images, sounds, and words. They’re especially effective for the following use cases:

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Demonstrate your products and services

Product, software, and service tutorial walkthrough videos teach your audience how to best benefit from your offers in a fast, entertaining and engaging way.

Not only do they increase your customer’s satisfaction with your offerings, they also reduce the time and budget you need to dedicate to support-desk calls.

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Promote your App 

Apps that showcase a video on their Play store and App store listings get considerably more downloads and better visibility than those that only use static images.

The sooner you add a video to your apps listing, the faster you’ll see a bump in your downloads and active user community. 

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Inform, Educate and Meet Compliance Requirements

Why use text or static infographics when you can captivate your audience with video? 

Kinetic typography explainer videos use colorful and dynamic animated texts and silhouettes to  present data and make them appealing and engaging. They make an unforgettable impression and are excellent for emphasizing key messages to both internal and external stakeholders and audiences.

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Why Produce Your Animation Video With Us?

Proven delivery experience

Over the past few years, we’ve produced animation video for some of Southeast Asia’s best-known organizations and companies. Globally recognized brands such as Samsung, 7-Eleven, AON and the ILO choose us as their vendor again and again because we’ve developed a proven and efficient production process that guarantees our clients’ expectations are met within their required timelines and budgets.

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Peace of mind

Throughout the entire process you enjoy the clarity and convenience of working with a single dedicated project manager following a clearly defined and communicated project plan. Sit back and relax while we look after production minutiae. We’ll refer to you every time we need your feedback on details and deliverables.   

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Turnkey solution for animated video production

With us, you’re guaranteed an end-to-end service that includes every aspect necessary to bring your video project to its successful completion. We start with ideation and script-writing, move on to story and mood boards, and continue through to animation Video, editing, and post-production.

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Example: Advanced 2D, Linesart, & Kinetic typograph

An all inclusive package

When you choose to work with us on your animated video production you can be at ease knowing every aspect of your production is looked after.

Ideation 

Our team has managed production of numerous clips for clients from a variety of backgrounds ranging from MNCs and global NGOs to local businesses and startups. Whatever your goals are for your video, we’re happy to brainstorm with you regarding the best way to achieve them in the medium. 

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Voiceover

We offer a selection of voice talents for your clip. You can opt to use male or female narration, and you can even specify the particular accent and tone you’re looking for. If you’re not sure what’s best for your video we’re always happy to help with recommendations. 

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Storyboard

A storyboard shows each and every scene in your clip. It brings together your production’s visual style and script into a single visual walkthrough that gives a clear picture for how the storyline will progress and look.  

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Script

Any video is only as good as its script. Your video production includes having us write your script for you. For every minute of production we can normally fit between 126-132 narrated words in English. Other languages have a slight variance of words per minute.   

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Moodboard 

The moodboard serves to set the visual mood and tone of the production. Elements such as colours, typography, lead imagery, character and scene design are all referenced in order to clarify the creative direction. 

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Background music

Your video production includes setting your clip to creative commons licensed background music that complements your storyline. If your organization already has its own theme score, or if you’re interested in commissioning a dedicated and proprietary composition, these can be arranged as well. 

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Editing and post-production

Once the primary animation video is done we still have some post-production polishing to do such as adding in your logo-intro, embedding subtitles, etc. You may also have requests for some tweaking edits, which we’ll be happy to oblige. 

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Your Animated Video Benefits

Animated videos offer many unique benefits over other forms of marketing content and video production. Chief among these are:

Boundless creativity 

With animated video anything is possible – If you can imagine it, we can animate it. 

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Better engagement rates 

Videos are the most captivating and engaging form of online media. They guarantee better conversion rates, increased brand amplification and superior marketing budget ROI. 

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High usage flexibility

Once created, animated videos are easy to repurpose for a wide variety of uses. Edits from the clip can be used for presentations, social media posts, and even in email signatures. 

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Highlight your brand 

Animated videos keep your audience focused on your brand and not on a particular spokesperson.

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Affordability

Animated videos are an amazing financial opportunity for companies because they require far fewer resources and effort than live-action productions. With animation video you don’t need to worry about the costs of:

  • Actors
  • Crew
  • Locations and transportation
  • Expensive cameras and lighting equipment

As a result of all these cost-savings animated videos typically cost only 10-20% of the price of comparable live-action clips, and you have the added benefit of avoiding production risks such as bad weather, sick crew members, broken gear, etc. 

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Faster delivery

With animated video your production times are much faster than anything possible with other forms of video. 

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Easily translated

Animated videos are easy to translate into multiple languages for use with regional markets.

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Animation Video – how does it work?

1. Resources 

Your animated video delivery team is headed by one of our managing partners to ensure you get the quality you need. The team includes: 

Project manager

  • Scriptwriter
  • Voiceover artist
  • Production designer
  • Animator
  • Editor
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2. Process

These are the milestones your animated video production follows from inception to completion:

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1. Introduction

Your animated video production will start with a free consultation during which we’ll discuss your needs, goals, scope, timeline & budget. 

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2. Planning and outline

With the goals and scope of your production clearly defined we’ll prepare a response to your requirements that includes: 

  • Suggested production style and length 
  • Estimated production timeline
  • A quotation for your consideration
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3. Script writing

Once the parameters for the production and commercials are confirmed and signed-off the actual work can begin. The script is the first deliverable in the process. A good script, that succeeds in convincingly and entertainingly presenting your story, is the solid foundation on which all the following stages are based. 

Goals

  • Your script serves to provide the screen direction and narration of your video. It expresses the story of the video in descriptive language and also outlines the text the narrator will be delivering.

Deliverables

An approved script with an estimated length of about 126-130 words of narrated English for every 60 seconds of planned video.

Time

Within 5-10 days.

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4. Mood board

Once we have your video’s story outlined in script format we’ll start defining the visual aspects of your production through the use of a mood board.

Goals

The purpose of the mood board is to communicate and reach a common understanding and agreement for the production’s design direction.

Deliverables

Your mood board is a collage-like format that aggregates words, photos, fonts, drawings, textures, and colors, to represent the look-and-feel planned for your production.

Time

Within 5 days of the script’s first draft.

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5. Storyboard

With the mood board and script approved the next step is the creation of a storyboard that serves to visually explain how the scenes in your clip unfold into a coherent narrative.

Goals

The purpose of the storyboard is to provide a clear indication for how your production’s storyline progresses

Deliverables

A storyboard that brings together your production’s visual style and script.

Time

Within 10 days of script completion.

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6. Voice-over recording

With your script and storyboard approved we will progress to recording the voice-over for the narration of your vide. We offer a variety of options for voice-over talent ensuring you can set the precise mood and tone that best supports your narrative.

Goals

Record voice-over narration of the script in a mood and tone that best supports the narrative of your video.

Deliverables

The voice-over narration is the audible component of your video. This is how your audience hears the messaging you’re conveying in your clip.

Time

Within 5 days of script completion.

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7. Animation

Once all preliminary steps are processed, completed, and approved we will move to the animation Video phase of the project.

Goals

Creating animation Video footage to support the script and narrative of your video.

Deliverables

The animated footage is the penultimate, and most substantial portion of the project. These are the visuals your audience will see.

Time

Within 25 days of approving the storyboard.

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8. Post-production

The final step in creating your video is the post-production editing of your video. 

Goals

 

Wrapping up the project to include all the components in the agreed scope into a file format you can use on your website, presentations, etc.

Deliverables

An MP4, AVI or similar video format file – as requested. Inclusive of all components in the agreed scope – e.g. Intro logo clip, subtitles, etc.

Time

Within 10 days of confirming the Animation Video draft.

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