The latest news, ideas and happenings
from vimi.co world.

Hotelier Herald

The Project

The Hotelier Herald is an online magazine providing daily news and insights for Asia’s hoteliers.
Conceived in June 2012 by a group of Vimi friends and partners sharing a common interest in the hotel and tourism industries, the Herald went live August of the same year, and has been a source of pride for all those involved ever since.

• HotelierHerald.com is a WordPress based magazine, enabling easy updates and contributions by authors and editors
• The site includes custom modules that support event and job display
• Banner ads on the site are managed at the country level – Visitors from different countries see ads specifically selected for their country of origin
• The site is supported by social media marketing on both Facebook and Twitter

Peopleserve Asia

The Client

PeopleServe Asia is Thailand’s premier provider of all-inclusive, comprehensive payroll and HR outsourcing services, working for such clients as Microsoft, BMW, Bacardi, Novartis and the BTS group (to name a few).

The Project

We were approached by Mr. Chris Mcaleer, CEO for PeopleServe, based on a referral he received from his Vice President for Client Solutions Shane Torr, who had attended one of our ““Nothing New Under the Sun”” online marketing lessons. Chris was looking to change his web provider due to dissatisfaction he felt with the pricing and, more importantly, the quality of service he was getting from his US based vendor.
After an introductory meeting where everyone felt comfortable with the chemistry, we were engaged to redo the company’s two websites.

Working with Chris was a great experience.
His confidence and management skills enabled him to be closely involved with the process, and provide useful feedback throughout.
From our side it was a pleasure dealing with a client who was clear in his definitions and expectations, yet appreciative and attentive of our inputs and work.
The PeopleServe website is definitely one of our favorite projects, and we hope to continue the relationship with Chris and his team moving forward.

• Pserveasia.com is a bi-lingualWordPress based website, enabling easy maintenance and updates
• The site uses a custom module that supports seamless display of both Thai and English content

Thai Canadian Chamber of Commerce

The Client

Setup in 1991 the Thai-Canadian Chamber of Commerce serves as a non-profit forum for promoting the exchange of ideas, information and commercial opportunities between Canadian and Thai individuals and companies.

The Project

The chamber’s website was up for a long overdue upgrade. The goals defined for the project were:

1. Improve the availability of news, publications, and events for members and the public at large
2. Update the look-and-feel to contemporary standards
3. Streamline the efficiency of working with the backend for admin staff

The new WordPress based TCCC  website  allows for easy content management and updates.
The improvement from the old system was so dramatic that after a single hour of training TCCC admin staff stated they loved the new platform.

• The website’s event system automatically plots events to their Google map locations
• We chose to use Scribd.com as the platform for displaying the “Voyageur” publications because of it’s excellent feature set. As an additional benefit the chapter’s magazine also enjoys exposure via Scribd.
  At launch the Voyageurs had already been viewed over 700 times via Scibd alone!

Empire Tower – TCC Land Commercial

The Client

TCC Land Commercial is a member of the TCC Group – Thailand’s second largest business group. One of the company’s roles is managing the office towers within the group’s large property portfolio.

The Project

TCC Land Commercial commissioned us to rebuild four of the group’s property’s websites, as they were at the end of their natural life cycle. Empire Tower was the first of the lot we delivered. Empire Tower is home to many of Thailand’s leading corporations: China Telecom, Dell, Epson, Maersk, Nike, Nikon, Samsung, Starbucks, Tokio Marine, and many more…

Working with Khun Surachwadee Rungcharoenpisarn, the Deputy Managing Director of TCC Land Commercial was a pleasure, her impeccable manner, calming influence and  attitude of openness towards new ideas, made working on the project a real pleasure, and was instrumental to the delivery of the site.

• EmpireTower.co.th is WordPress based, allowing easy content management and updates.
• The project revolved to a great degree around re-aligning Empire Tower’s existing marketing perceptions to better match the mind-state of online consumers.
• We re-wrote and extensively edited Empire Tower’s copy materials and provided a new Fact Sheet for the building  .

Appy Hotel

The Client

Appy Hotel is a startup based in South East Asia that enables hotels to create free, easy-to-manage, and great looking iPad apps to showcase their properties. At a time when digital and social media, tablets, phones and computers are changing the way hotels communicate, Appy Hotel is a friendly platform that helps hotels improve revenue, guest satisfaction and brand perception, while reducing marketing expenses. The venture was conceived and founded by JP Dumas, MD of iHome Systems, born of his love for both travel and technology.

The Project

Appy Hotel is an ongoing adventure. We’re responsible for all product and marketing activities for the company, starting with preparing the logo, name and high-level product definition documents, and going all the way through, to preparing and running ongoing marketing activities both off- and online.

Appy Hotel presents a unique set of challenges insofar as we’re continuously maintaining sites and applications that address three distinctly different audiences (hotelier prospects, hotelier clients, and hotel guests) across multiple platforms and operating systems (PCs and iPad).

…These challenges, together with the great pleasure of working with JP and the rest   of the Appy Hotel team, are what makes this project something of a special ‘baby’ for us.

• AppyHotel.com is WordPress based, allowing easy content management and updates. Wherever possible we use 3rd party platforms to host content, and embed widgets back on the site. The site targets hoteliers and tourism providers
• Appy Hotel’s backend and iPad app generator are proprietary code developed and maintained to our specifications
• We continuously provide the Appy Hotel blog with fresh content, and maintain all social media presences

ABNImpact

The Client

ABNImpact provide marketing research solutions and work with customer companies to create products and services that satisfy their needs and motivations, and develops go-to market strategies that enable your products and services to be purchased.

The Project

ABNImpact is a brand/corporate website designed to provide information to prospects and clients.

• The site is WordPress based, allowing easy content management and updates, and guaranteeing good cross platform comaptability, and SEO compatability.

iHome Systems

The Client

iHome is South East Asia’s leading provider of home automation solutions, with offices in Bangkok, Vietnam and Singapore. The company works with developers, property owners, and hotels seeking to integrate smart home technologies into their properties.

The Project

iHome’s website was at the end of its life-cycle and no longer served to reflect the “cutting-edge” and luxurious image that the company needed to project. The site suffered from usability issues, was based on an out-dated CMS, and failed to rank for many of the opportune key phrases relevant to iHome’s business.

When we sat Jean Pierre Dumas, Managing Director of iHome, he provided a clear vision of the image he needed to project by using references from recent print materials he’d commissioned. We were given a great degree of freedom in bringing this vision to the web.

Home’s engaged us to rewrite all their marketing content, re-design their website, and enhance their online presence via the creation of a custom designed Youtube channel.

• iHome.asia is WordPress based, allowing easy content management and updates.
• As a result of the SEO work done on their behalf iHome now ranks #1 on Google’s for many of their defined key-phrases, including a #1 rank for a key-phrase with ~180,000,000 competing pages…

Lady Ann Yachting

Work provided: Tourism brand website | Basic SEO

What They Said

The Client

Lady Ann Yachting is a yacht charter service based in Pattaya. The company specializes in providing up-scale day tours for individuals and groups.

The Project

Like many of our clients Lady Ann initially approached us as they were unhappy with the process they were involved in with another company. The biggest challenge they faced was accepting that they would have to abandon the work they’d invested in that process. Once they overcame that hurdle it was easy to deliver the project in five weeks.

Per the nature of how they first found us Lady Ann’s brief was initially simply a list of the issues they were facing in their unsuccessful attempt to complete the website via another vendor. Once they’d unloaded we were able to direct them into providing us a clear understanding of who their target audience was, what services they provided, and how they envisioned their website supporting their business.

Lady Ann engaged us to provide them with a brand website with basic booking capabilities.We  wrote all the marketing content for the website, designed a new logo for them, and setup the photo-shoot to generate the images needed for the job.

• LadyAnnYachting.com is WordPress based, allowing easy independent content management.

Winning Presentations

The Client

Winnning Presentations is a global communications company providing presentation skills training to MNCs for over 25 years. Their clients include HSBC, JP Morgan, Levis, Oracle, Dell, UBS, etc.

The Project

Winning Presentations’ website was at the point in its life-cycle where an upgrade was due. This was part of a larger process wherein the company was rethinking its brand and positioning.
Besides the initial introduction meeting the project was handled entirely via video chats, as the client is based in London.

When we first met Mr. Nigel Dickinson he outlined the company’s general brand guidelines – namely the fact that with a generation of experience, Winning Presentations was already very well known within its core niche (London’s financial sector), and the purpose of the re-brand was to add an appeal to the next generation of decision makers. The company’s concept of “The 3 ‘P’s of a Successful Presentation” served to guide the entire process.

It was a real privilege having the opportunity working with a client who is a globally recognized sales-and-marketing  training expert. Our task was taking Winning Presentation’s expertise, and applying it online

• WinningPresentations.com is a WordPress based website.

RamburiShop

The Client

Based in Bangkok, Ramburi is an award winning Thai Spa product company founded in 2002, and currently exporting to over 20 countries. The company’s natural skin remedies are all based on traditional Thai herb lore, passed down from mother to daughter for generations.

Ramburishop.com was the second project we worked on with Mr. Daniel Frick, MD for Ramburi, so there was already a substantial amount of trust and confidence in the relationship. The brief provided succinctly and accurately outlined the vision for the website’s objectives and aesthetics, but left us full creative freedom to manifest the vision in a way that was user-friendly and compatible with ecommerce best-practices.

The Project

Ramburi’s primary experience had always been Business-to-Business. The company focused on selling wholesale to distributors, and had little experience working directly with consumers. the result being that while setting up the online shop there was very little B2C knowledge on which to base assumptions and decisions, as Ramburi was still very much learning this aspect of its business.

Ramburi’s online shop is a full-fledged ecommerce site that enable customers to order and pay for products. The site also serves as an online catalog and point of contact for distributors and wholesalers.

• Ramburishop.com is a Magento based ecommerce website, with backend support for all customer and product related tasks.
• The site uses Ramburi’s Paypal account for credit card processing.
• The site uses a dynamic single-step payment page to minimize customer abandonment at checkout.
• Clients can calculate their freight costs prior to checkout.